On Tuesday night I attended another Social Media Campfire gathering. Social Media Campfire is a meetup group for social media professional. As their meetup page says “the meetings are -not- geared towards newbies (no Social Media 101).”
As always this meeting was enjoyable and educational. I don’t really have any notes or good video. I had such a busy day there was not tome to stop by the house and pick up my computer and all my video cameras except my Kodak Zi8 had dead batteries or full memory cards.
The presentation was about social media marketing for bands and the entertainment industry. The presenter was by Sarah Wefald- https://twitter.com/holydivermedia. Sarah shared some great insight about the music industry. I was particularly interested in how video really drives engagement and popularity. There is one kind of video that is very effective for driving engagement that I would never have thought of. I would tell you but I am thinking it may be like the secret teaching of the masters and not meant for public consumption. Along with learning more about the entertainment and music industry I developed a better understanding of how social media can be used for connecting with fans.
I started watching this video because I am considering using some of these film/video techniques in a video production. However, I thought the video was so good I decided to post it on my blog.
Now McNamara is certainly a controversial figure but he does have some interesting points for strategic thinking. And he has proven to be successful personally if not globally.
The video goes over 11 Lessons we can learn from McNamara. Could we call this the McNamara strategy? It’s a long video, so I listed the main points.
Lesson #1. Empathize with your enemy
Lesson #2 Rationality will not save us
Lesson #3. There’s something beyond oneself
Lesson #4. Maximize efficiency
Lesson #5. Proportionality should be a guideline in war
Lesson #6. Get the data
Lesson #7. Belief and seeing are both often wrong
Lesson #8. Be prepared to reexamine your reasoning
Lesson #9. In order to do good, you may have to engage in evil
Lesson #10. Never say never
Lesson #11. You can’t change human nature.
I am now in the process of implementing a content strategy I designed for a potential client who is also in the pet industry. It turns out the client didn’t hire me so I am free to use the plan for my own business. As I’m working my new plan I realize I was going to significantly under charge for my time, skill, and expertise.
I am familiar with doing video, so I know it can be time consuming and I know that writing takes me a bit of time as well. Web development also requires an investment of time and resources and these were budgeted for. However, I did not anticipate the integration of all the online and offline elements to be as time consuming as they are turning out to be.
Online marketing is becoming more complex with the need for social media. Social media adds an extra step in getting your message to those Who need to hear it.
It used to be I wrote an article and took a few photos. Then did some editing of the text and papered the photos in a photo editor. Next I would post the article and let the search engines index the page. A few other sites would link to my page and I would be good to go.
Now I need to write fewer words but more often and I need to take and edit both photos and video. Even when the page is live I need to work at promoting the page through social media. To make matters worse people don’t link to websites or even comment on websites like they used to. Now a lot of website interaction takes place off the website and on social sites. Another variable that will influence online visibility is author ranking. If author rank is not already influencing search engine results it is defiantly on its way.
Take into account personalized search and the fact that one of your competitors can kick you out of your Google search rank by getting low ranking sites to link to your site and online marketing for the small business is getting harder. Bottom line is online marketing is no long a level playing field. It is become dominated by those who are willing or can afford to pay. It has always been this way but now the price to play is going way up. This is good for those who own the internet but not so good for the many very small businesses who are struggling to keep local communities viable.