There have been quite a few developments since I last posted. I still write and post online a whole lot, but most of it is on my social media accounts or my new websites that are targeted to specific audiences.
I am still actively working on the life narrative video, book, and website project for a client. This project is about the old testament and how nature and the Mideast cultures have shaped the world.
I have also recently started a new website and blog at NewMediaMingle.com. I plan on posting quite a few of the events I attend on that site. Especially media events and/or events that are in support of narratives and stories.
We are also planning on rebranding the On The Road With Andrew site, making it more inclusive for future growth.
If you see me at an event come up and say hi. I am always open to networking and meeting new people.
Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691
Now we get to my favorite part of online and social, yes that’s right, it’s Video time. This month I am experimenting with having a separate video post instead of including the video news with the business post. In the future I may segment the video and business post to make for easier reading (less content per post) and to make searching for content on the site more efficient. Or it may be that I only divide the posts into categories when there is a lot to cover in a month.
The first post talks about developing a video strategy incorporating goal oriented content creation using four types of video
Videos designed for improved conversions
Videos made to develop brand awareness
Videos created for paid advertising
Videos designed to get links back to the main website and to get social shares
Are businesses confused about the best way to use video content?
There seems to be a consensus in the social media marketing world that most businesses are confused about the best way to use video content. I have posted another article about different types of video and how to use each one in a business’s marketing plan. Because video is expensive to create and optimize it is important to construct this content for your business objective right from the start. One of the things I like about this article is that it also goes over how to get additional content out of the video shoot itself. Getting additional content that can be used for social media and promotion is something I try to do with many of my shoots, provided I have the manpower to to fulfill this task.
What is your FaceBook marketing Strategy? For the first time in history more people are uploading video directly to FaceBook instead of sharing their videos from YouTube. It is even suggested that FaceBook viewers engage more than YouTube viewers. This has me thinking about experimenting with uploading videos to FaceBook. FaceBook is placing a great deal more importance on video and how native FaceBook videos are viewed in the stream. Depending on your audience and your goals I can see FaceBook uploads eating into your YouTube watch time thus negatively affecting your placement in YouTube search.
YouTube YouTube Search Ranking
I posted a link to a very good article about getting better YouTube search rankings. I incorporate many of these elements into my channel. By using a YouTube optimization system I have seen my visits from YouTube search increase. I know I can do more to get better ranking and more views, but I am thinking about changing the nature of my channel. I don’t want to build a large audience and then start producing totally different content. Article highlights
In the past YouTube videos with the most views ranked higher. This is no longer true.
Watch Time on YouTube’s is now the number #1 ranking factor
Watch Time is not only how much of your video people watch. It
is also the total minutes and seconds a viewer watches video on YouTube. This includes how much time a viewer watches of the video that brought them into the site and how much time they spend on the site in total. You want a high retention rate combined with viewing other videos, preferably your own.
Create play lists to encourage a linear viewing experience with a series of videos. This is something I have found very helpful.
Optimize your play list with the YouTube start and end time feature. By doing this you channel will become more like a premium television channel. They also suggest linking to other videos with annotation. Linking is a really good practice that I only do with a few videos. I have to say linking to videos has helped make those videos popular in my channel.
Create a really good and accurate thumbnail photo to represent your video. Misleading thumbnails are no longer a useful tactic for increasing your YouTube ranking.
Build your YouTube subscriber base with interaction and engagement
Use annotations to keep your views engaged with the video
Use interactive end states with links to important content
The article also has a case study of using an international strategy to gain improved search rankings. I added that video towards the end of this post.
Vine Vine is a 6 second iOS video app and this article will go over the basics of using Vine as well as some video techniques for using the app.
I want to end the post with a great video explaining how to become the most popular personality on YouTube
For help with your video, online content,
social media, and community management
Call me at
Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691
Welcome to my social media activity for December. This is where I highlight the content I have curated on Social media. I’m planning on doing my curated business content every other week and will also use the same schedule for my personal curations on alternate weeks.
Is WordPress Ready to Revolutionize Online Publishing – Again
What could be the biggest news in my social stream is a few months old. This event happened in April, but with the New Year fast approaching I have started to really consider its importance to online publishing. WordPress bought an online publishing company called Scroll Kit. The new addition to WordPress could threaten Tumblr’s rise. ScrollKit will let one person publish content that used to require large content production teams to create.
There are a couple of posts about building better business websites. If you’re thinking about building your first website or re-launching an old site I would recommend taking a look at these two articles.
Article 1 Building Better Business Websites – Strategy 2
Building Better Business Websites: Strategy 3:
Do you need some advice on rebranding your identity online? This is something I have been working on. While I have been involved with building websites, online marketing, and social media communities for over 16 years most people do not know about that aspect of my life. Just about everyone thinks of me as the dog trainer.
I do have a Search Engine Optimization (SEO) article on the page. I found this article quite helpful and think it is something people unfamiliar with SEO should read. I often see companies advertising for SEO jobs that really should read this article too. Often I see that a business wants to hire someone based not on just one, but several of these Search Engine Optimization myths.
The article is called 27 biggest myths about SEO
There is a good basic article on what SlideShare is and using it for B2B Lead Generation. I think one of the most interesting bits of information in this article is that soon SlideShare’s pro features will be free.
For those of you getting started with Pinterest I have an article that will give you some ideas about how to start using this photo sharing social network. Yahoo
When people think of advertising online most of us think first of Google AdWords and then FaceBook ads. Well Yahoo is making a comeback in the form of mobile advertising and it may be a useful advertising platform for your business.
Yahoo’s social blogging site Tumblr made it into the page stream again. I have written about Tumblr’s gain in popularity in the past and it looks like more and more social media people are starting to take notice of Tumblr too. This article is about using Tumblr for job recruitment. Now that is something I have never thought of using Tumblr for. But I do have my eye on a few people who would make great guests for my Television/ITV/YouTube show
Microsoft Language Translation
I was interested in working for a Chinese language teaching company helping them with their online community management and social media so I have been paying a little more attention to this area than usual. If you know me you know I am quite interested in language and I have been trying to follow what Microsoft is doing with language translation. I posted an article that tells about Microsoft finally releasing their translation technology for beta testing through Skype. The first language being tested is Spanish. I have a feeling that German is next on the release schedule. In my opinion it will be some time before they release a Japanese or Chinese version.
For help with your video, online content,
social media, and community management
Call me at
Quality links are still an important part of a websites ability to rank in Search Engines, and I have a guide on my G+ page that will show you how to do it right.
This guide will give you a blue print for modern link building? Just go to this post and click through to the tutorial/online learning modules for the link building guide.
Website optimization isn’t all about search engines, it’s about conversions as well. What good is traffic if you don’t have sales? There is a good article about how a lingerie company has made A/B testing a science to improve conversions well above online standards.
A new website ranking factor is whether or not your website is mobile friendly. Google has started tagging mobile friendly sites and this will no doubt become more important in the months to come.
Social Media Social media done in just 30 minutes a day. This is a great post for starting your social media habit. I you think you need to be on social but just don’t have the time take a look at this article. If you still can’t manage to find enough time in the day maybe you would like to hire me to help you get started.
If you are in the B2B sector you may want to consider becoming a LinkedIn influencer. The LinkedIn publishing platform is very new so there is a chance to become establish and perhaps entrench in this part of the LI community.
Is Twitter part of your online Social marketing mix? I have used Twitter since the early days. I have to admit I don’t like it as well now as I did when it was new, but I do use it as an important part of my content strategy.
Pinterest has a great deal of potential. I think the demographic are very good and Pinterest members tend to buy items on their wish lists or what are called pins. The number of search results containing Pinterest content has increased, especially for the categories of beauty, hair, and home.
I love reading about two of my favorite social site working together as a, one two social media punch. Yes Google Plus and Pinterest is a winning combination. This article also mentions Tumblr, a rather undervalued but useful social media platform.
Speaking of Tumblr, there is new data suggesting it’s now the fastest growing social media platform. I have been experimenting with ways to use Tumblr over the last few months. I would say that it has helped increase my social media footprint.
Social media is all about building an online persona and projecting an online identity. Do you know how self identity influences sharing content on social media? How do you think demographics influence the sharing of content?
Find out in the article about online sharing and how it’s affected by individual identity
Snapchat is a social app that is very popular with young people. They just announced a new feature called Snapcash that allow people to transfer fund to each other.
We all know that a media calendar is important, but do you have a media calendar for the holidays. I believe holidays and annual cultural event can be classified as tent pole moments.
Amazon is muscling in on local. Amazon is starting with the lucrative home improvement and repair segment of the market.
Spending on social media advertising jumped 40 percent this year and it’s expected to increase almost 200 percent by 2018
I want to end the social media section with a short post and graph of the leading social networks worldwide. As of November 2014 and ranked by number of active users. I find it very interesting that Google Plus has slightly more active users than LinkedIn (11 million) and that Tumblr has about 30 million more active users than Instagram
You know I love YouTube and video. Video is one of the most powerful forms of online communication. There is new research that shows 85 percent of adults outside of China now visit YouTube which puts it just a little ahead of FaceBook. Hurray!
I found a very good article about how to best use video. I think this article is great because it’s pretty much what I recommend. You know I love YouTube, but it is not always the best place to put your videos. In this article you will learn the best places to put your videos. You will learn when to put them on your own website, when to use YouTube and when other venues may be better.
Anyone looking for a job?
I have two articles about Jobs in the local Southern California area.
Job article number two is about questions you should ask when you go to a job interview. You might want to write these down. Otherwise in the excitement of the moment you might forget to go through all of them
Are QR codes dead? I have recently been thinking of using QR codes for a fairly complex marketing campaign for a home improvement company. However, I am beginning to think there may be better alternatives.
I have developed an interest in SMS Marketing. I think it can accomplish much of what QR codes can with less effort from the user.
the first article is a bit old it is from 2013. A year can make a big difference in the online word because things move so quickly. But I think it still has some good information.
I have an article about smart windows that are designed to save not only energy but money as well. I need to say I think a more classic look could be achieved with window shutters and they can be used to darken a room for audio visual presentation as well.
I am wishing you the very best,
For help with your online content and social media
Call me at
I always think my Google Plus personal profile has the most interesting and important information of the week. So it is no surprise I lead with this information.
Saturday I received some very sad news, someone who I have wanted to meet for a while now passed away. Some of you may know I am interested in puppetry. Well a great puppet master from Los Angeles pasted on Friday November 28th. I so wanted to do a TV show about Bob Baker, his career, and his puppets. I am sad to say I will now never have the chance to meet him and share with you his wonderful stories. Events like the passing of Bob Baker make me realize how important it is to find some kind of funding for my local Television show, so I can spend more time sharing the stories of wonderful people and less time trying to pay my bills. Bob Baker died at the age of 90 – a sad day for puppet lovers everywhere.
I thought this was of some importance since I genuinely enjoy bats. I have liked watching bats from a very early age. The last time I visited my brother in Texas I was treated to a spectacular bat show at a wonderful bat cave. I think I will always remember that night. There is grave concern about bat populations because of their dwindling numbers caused by a terrible bat disease. I found this article that tells about a non lethal means of diagnosing this deadly bat disease. That’s right, there is now a non lethal way to diagnose the terrible White nose syndrome in bats using Black-Lights.
If you think those dogs and chickens are rather ancient consider that the small Hominin remains of China found in 1964 are now considered to be over 500,000 thousand years older than previously thought. This cranium is now believed to be 1.15 million years old
Last week we saw quite a bit of racial tension in the United States and I wanted to mention a post I did about the first African Samurai in Japan. He was incorporated into the Oda Clan towards the end of the Sengoku Period
You may know I am quite interested in ancient rock art called pictographs and petroglyphs. There have been some enlightening and wonderful rock art finds in Southeast Asia. I didn’t even know there was surviving rock art in that part of the world. What a magnificent discovery.
There are two posts about ancient trade routes.
One is about the watery ocean trade routes of the ancient Indian Ocean. The other is about the great Silk Road. These are two fascination stories that influenced world populations, trade, and history. Trade routes of the Indian Ocean
Preserving archaeological finds that have been submerged in water for very long periods of time is a significant challenge for researchers. Now there is a new way to preserve artifacts from underwater archaeological sites, you can read more in the article I posted on my G+ profile
YouTube is adding new features. Two that I am interested in seeing are shared moderation and a GIF maker.
I think shared moderation will be helpful for business accounts. I believe that the GIF maker will make YouTube videos more sharable as micro videos. Micro videos and GIFs are a very popular form of content that also have a very high share rate.
In addition to the new YouTube features I posted an Asian video site because it is supposed to have an innovative form of user generated subtitling. There is a rumor that YouTube may incorporate a similar subtitling feature.
My Happy Thanksgiving G+ video highlights Dogs from the Google Plus Dogs Community
Have you ever heard the phase or a similar one to “they drank the cool aid?” The day I posted this article I read a search engine optimization article that talked about how some SEO companies where giving bad advice to businesses. The businesses that took the bad advice were referred to as those who “drank the cool aid.” Well that phase started from an even that happened November 18th, 1978 when 918 members of the “People’s Temple” cult commit suicide at Jonestown.
Check out my Pinterest account, it is getting close to a milestone in my Pinterest experiment. I will talk more about the Pinterest experiment in future.
As these posts are getting longer I think I will separate my personal profile information from my business pages. I am not sure how the publishing schedule will go, but I would like to do the business information in the middle of the week. What do you think – business first part of the week or personal profile info the first part of the week?
I am wishing you the very best,
As usual I will start with Google Plus, because that is where I post the most.
I want to start with two new video cameras
The first is an action camera with a 300° rotating
The second is an innovative 4K camera from JVC. Actually they announced 3 new cameras in this category
You know I like to keep up to date on new media and online video, so it’s no surprise that I have a new YouTube post as well
I added posts about a new article on my OCDogTraining.com site to most of my social media accounts. This article will give more information about German Shorthaired Pointers than the video I published on YouTube
History, Archaeology, and Paleontology
If you follow me on G+ you will know I like learning about history, archaeology, and paleontology. Well, we have some great articles posted about some remarkable new findings.
Starting with an amazing discovery about the genetic origins of Non-African humanity
Then there is some information about a 1 .5 foot dolphin like amphibian called an ichthyosaur
Are you interested in the Chinese Terra-Cotta Warriors? You guessed it, there is new information about this incredible historic site.
If you have talked with me you may know I am interested in Constantinople and the Byzantine Empire. There may have been a spectacular new find in this ancient city. However, a construction company tried to hide it so they could profit by its destruction.
Big news – I changed the profile logo on the Business Lunch Club page. I am always telling people they need to let others know who is posting for the page. Now that I am using this page more I thought I should take my own advice.
You may know I like Tumlr and while this post is not on my Tumblr account, it is useful for those who are trying to build a Tumblr following.
“Here are some tips for building followers and using tumblr.”
I had a great time yesterday at a music video shoot we did at the studio for a very colorful band. Here are a few photos of me getting the studio set up. I was the studio producer and director for this video.
It has started, we are in production and shooting On The Road With Andrew. Here is a photo of our latest shoot. This is a real learning experience. We always meet such interesting people. I really want to share with others the experiences we have as well as what me and my crew learn about the people and places we visit. We’re going to have some great shows about local history and fun events so stay tuned for educational and entertaining shows to come.
To help my guests and others I have put together the hangout pre-production checklist.
This list may change but currently I am using these items as the basics to doing produced Google Plus Hangouts.
As with many video productions the pre-production for a Google+ hangout can be as important as the actual shoot. To ensure you get the most out of your hangout with me I have come up with several items that will increase the chance of a smooth, professional, and trouble free hangout.
While hangouts can be informal they are also a powerful communication medium. Whether done as a broadcast or narrowcast, hangouts deserve the time and preparations to ensure we get the most out of them.
Google Hangout checklist:
Each participant must have a Google Plus account and a video camera. This is a video chat.
You will need to install the talk extension/plugin (I believe the plugin is no longer needed if you use an up to date Chrome Browser)
Wear headphones or ear buds to avoid audio feedback. – If you don’t use headphones other guests will hear themselves through your speakers. Unless you are using an audio mixer.
Use an external mic if possible. A headset with both a mic and headphones usually works fine.
Use a fast internet connection to avoid lag and improve quality. For a more reliable connection connect your computer to your modem with an Ethernet cable. Try not to use wifi. If you must use wifi use the fastest connection possible. The better the connection the better the audio and video quality.
You will need good front lighting. Avoid shadows on your face. Frame your face and make sure you’re not backlit. If there is too much light behind you try placing a lamp to the left or right side of your face.
Think about your background. Do not have anything that is copyrighted in the video. It is especially easy to overlook background objects.
Try to make fairly small movements on camera. It’s best to avoid making fast movements.
Quiet location. Remove as much background noise as possible. If you have a lot of dogs barking in the background we may be able to find a solution in the practice hangout. However you should let me know this may be an issue. Other industries may have other predictable noise problems
Turn off and silence all phones and other devices that may interrupt the broadcast. This is an important meeting you are communicating with your customers, investors, and media.
You need to use either a laptop or desktop. Mobile devices will not work. (There have been great improvements in mobile video streaming, but it is still best to use a computer)
You will be on camera so please dress appropriately.
Plug in your computer. Especially important for laptops that have not been fully charged
Arrive early. Everyone involved with the Hangout should arrive early to make sure everything is setup and working properly as well as discuss last minute details.
Be prepared to have a practice hangout to test equipment, settings, and discuss the flow of the hangout.
Contribute supporting material – photos and video clips with a copyright release so I can make a compelling video about you and what you do.
(New) The new Hangouts do not support firewire/ieee 1394. I finally had to buy a webcam.
(New) If you unplug and plugin external devises often you will need to set the default microphone when you log into the hangout.
I hope this helps my guests, others looking for hangout information, and my social media friends.
I am wishing you the very best in life,
I shot this video of Monica Fleming’s Valuable project with a gopro camera during LB Open Studio Tours in Long Beach California. Unfortunately the mic jack seems to not work very well on my gopro video camera so I did not get audio. That is a real bummer, I thought I had some super interviews. I tested it in the previous video and it seemed to work. I have since found it works but is very fiddly. You need to insert the mic just so or no audio. I hope the new gopro is built a little better. Overall I really like my gopro.