Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691
Yes I am continuing with a separate video section for a second week in a row. I’m thinking of breaking these news posts up with other specialty post in the future.
The first article is about using video in 2015. The first rule in this article is keep videos short. I somewhat disagree with this principle but I do agree that the first video a person sees from your business should be short 50 to 90 seconds. I need to mention that I personally break this rule for my dog training business. Although when I redo my introduction videos I may do it in two parts one about 90 seconds long. The second tip from this post is use good framing and don’t ignore the language of video/film. Tip three is to post your video on Instagram. If you read my last blog post you will know that the top social media people think 2015 will be the year of Instagram. Tip four is to engage and interact with your following, especially on YouTube.
Next we have some information about the big video news for the beginning of the year and that is Twitter’s Video Player. The Twitter Video Player is the wild card in social media video for 2015. It could be a really big hit, or it could be just another video platform we need to consider. The FaceBook push into video is also something to watch. I think FaceBook video will become more popular in 2015. I do recommend people consider using FaceBook’s video feature as a short term tactic. Once FaceBook video becomes popular they will start charging a fee related to this feature.
Back to the Twitter Player
It will host videos up to 10 minutes and you will be able to upload any size file. This means you can use high quality HD files and in theory it should handle 4K sometime in the near future. In the beginning it will support mp4 and mov files
Guess what, Twitter’s video player is not going to support YouTube videos. Now does that surprise anyone? Twitter wants to carve out their own video niche.
Twitter is not going to allow third parties to sell advertising on their player, or sponsorships or any other monetization that twitter wants to keep for themselves. It will be interesting to see how marketers get around this.
There is a second article on my G+ business page about how Twitter’s Video Player could come to dominate online video. It is an interesting read and could come true. It should give everyone interested in social video a lot to think about and some key Performance Indicators to watch.
Here is a lengthy video on Getting A Grip On YouTube Channels & Playlists. This is a G+ hangout. Hangouts tend to be a bit long and drown out. If you have extra time they are good. If you don’t have extra time then an edited or scripted video might be better to watch.
Speaking of Hangouts On Air you can read an article on the G+ page about How To Structure A Hangout On Air Series. Hint it is much like you would structure a blog series.
Andrew Ledford Community Television And Social Media
For help with your video, online content,
social media, and community management Call me at 562-423-1691
Quality links are still an important part of a websites ability to rank in Search Engines, and I have a guide on my G+ page that will show you how to do it right.
This guide will give you a blue print for modern link building? Just go to this post and click through to the tutorial/online learning modules for the link building guide.
Website optimization isn’t all about search engines, it’s about conversions as well. What good is traffic if you don’t have sales? There is a good article about how a lingerie company has made A/B testing a science to improve conversions well above online standards.
A new website ranking factor is whether or not your website is mobile friendly. Google has started tagging mobile friendly sites and this will no doubt become more important in the months to come.
Social Media Social media done in just 30 minutes a day. This is a great post for starting your social media habit. I you think you need to be on social but just don’t have the time take a look at this article. If you still can’t manage to find enough time in the day maybe you would like to hire me to help you get started.
If you are in the B2B sector you may want to consider becoming a LinkedIn influencer. The LinkedIn publishing platform is very new so there is a chance to become establish and perhaps entrench in this part of the LI community.
Is Twitter part of your online Social marketing mix? I have used Twitter since the early days. I have to admit I don’t like it as well now as I did when it was new, but I do use it as an important part of my content strategy.
Pinterest has a great deal of potential. I think the demographic are very good and Pinterest members tend to buy items on their wish lists or what are called pins. The number of search results containing Pinterest content has increased, especially for the categories of beauty, hair, and home.
I love reading about two of my favorite social site working together as a, one two social media punch. Yes Google Plus and Pinterest is a winning combination. This article also mentions Tumblr, a rather undervalued but useful social media platform.
Speaking of Tumblr, there is new data suggesting it’s now the fastest growing social media platform. I have been experimenting with ways to use Tumblr over the last few months. I would say that it has helped increase my social media footprint.
Social media is all about building an online persona and projecting an online identity. Do you know how self identity influences sharing content on social media? How do you think demographics influence the sharing of content?
Find out in the article about online sharing and how it’s affected by individual identity
Snapchat is a social app that is very popular with young people. They just announced a new feature called Snapcash that allow people to transfer fund to each other.
We all know that a media calendar is important, but do you have a media calendar for the holidays. I believe holidays and annual cultural event can be classified as tent pole moments.
Amazon is muscling in on local. Amazon is starting with the lucrative home improvement and repair segment of the market.
Spending on social media advertising jumped 40 percent this year and it’s expected to increase almost 200 percent by 2018
I want to end the social media section with a short post and graph of the leading social networks worldwide. As of November 2014 and ranked by number of active users. I find it very interesting that Google Plus has slightly more active users than LinkedIn (11 million) and that Tumblr has about 30 million more active users than Instagram
You know I love YouTube and video. Video is one of the most powerful forms of online communication. There is new research that shows 85 percent of adults outside of China now visit YouTube which puts it just a little ahead of FaceBook. Hurray!
I found a very good article about how to best use video. I think this article is great because it’s pretty much what I recommend. You know I love YouTube, but it is not always the best place to put your videos. In this article you will learn the best places to put your videos. You will learn when to put them on your own website, when to use YouTube and when other venues may be better.
Anyone looking for a job?
I have two articles about Jobs in the local Southern California area.
Job article number two is about questions you should ask when you go to a job interview. You might want to write these down. Otherwise in the excitement of the moment you might forget to go through all of them
Are QR codes dead? I have recently been thinking of using QR codes for a fairly complex marketing campaign for a home improvement company. However, I am beginning to think there may be better alternatives.
I have developed an interest in SMS Marketing. I think it can accomplish much of what QR codes can with less effort from the user.
the first article is a bit old it is from 2013. A year can make a big difference in the online word because things move so quickly. But I think it still has some good information.
I have an article about smart windows that are designed to save not only energy but money as well. I need to say I think a more classic look could be achieved with window shutters and they can be used to darken a room for audio visual presentation as well.
I am wishing you the very best,
For help with your online content and social media
Call me at
As usual I will start with Google Plus, because that is where I post the most.
I want to start with two new video cameras
The first is an action camera with a 300° rotating
The second is an innovative 4K camera from JVC. Actually they announced 3 new cameras in this category
You know I like to keep up to date on new media and online video, so it’s no surprise that I have a new YouTube post as well
I added posts about a new article on my OCDogTraining.com site to most of my social media accounts. This article will give more information about German Shorthaired Pointers than the video I published on YouTube
History, Archaeology, and Paleontology
If you follow me on G+ you will know I like learning about history, archaeology, and paleontology. Well, we have some great articles posted about some remarkable new findings.
Starting with an amazing discovery about the genetic origins of Non-African humanity
Then there is some information about a 1 .5 foot dolphin like amphibian called an ichthyosaur
Are you interested in the Chinese Terra-Cotta Warriors? You guessed it, there is new information about this incredible historic site.
If you have talked with me you may know I am interested in Constantinople and the Byzantine Empire. There may have been a spectacular new find in this ancient city. However, a construction company tried to hide it so they could profit by its destruction.
Big news – I changed the profile logo on the Business Lunch Club page. I am always telling people they need to let others know who is posting for the page. Now that I am using this page more I thought I should take my own advice.
You may know I like Tumlr and while this post is not on my Tumblr account, it is useful for those who are trying to build a Tumblr following.
“Here are some tips for building followers and using tumblr.”
Today I have a picture of the whiteboard from Social Media Mastermind Orange County. I also have a rare photo of me. I am usually behind the camera.
This was an informative meet as usual.
Some of the highlights
LinkedIn’s new customer relationship management system and how it will be a game changer for sales employees. This will allow people to take their client base with them when they change jobs. It is like Google authorship for sales people and other professionals.
Finding influential bloggers with Ecairn and radiant6
Tracking twitter followers with Nutshell and Twitter counter as well as getting more twitter followers with Twiends.com
Wishing you the very best in dogs and in life,
When I first started using twitter people actually communicated in 140 characters. They wrote whole ideas that did not need a link to follow. It was headline communication. Now it seems twitter is a massive link broadcasting system. My impression of the current Twitter is that it’s more about sharing (promoting) links than bite size information. Some of my friends who are marketers never respond to me on twitter, but I get a whole lot of links from them.
Most of my business/marketing friends on twitter would think it’s a waste of time and a tweet if you are not marketing while on twitter. Although it can be a very soft sell. You could even call it selling without selling. But it does not have the same feeling of real sharing that it did in the early days.
My experience with twitter is shaping the linking policy on my Google Plus community. I would like people to get the majority of community information from the community not from a linked website. As Google+ becomes more popular it will get noisier.
The way G+ communities are designed makes them less valuable for link broadcasting than they could be. That same design element also means that important community news is difficult to see for the casual user.
One of the benefits and drawbacks to the community design is that posts go by in a stream of information. In fairly active community such as Dogs you may need to go thought 200 or more posts to see what happened that morning. Less now that I have implemented a new policy about picture posting. More on that in a future post. But, having content pushed down does makes it so link-litter gets buried fairly quickly. That is unless the volume of lint-litter increases significantly.
There are two YouTube Communities I belong to. One is well moderated and does not allow outbound links, the other is a free-for-all post as many YouTube video links as you like. The one with a lot of links is basically useless to all but people who want to post a link. Where do I share information and go to talk about YouTube, yes the one without links.
I did an experiment and lightly moderated the outbound links on the Dogs community for a day and a half. I did not allow spam, but I did leave links I would normally remove because of not following guidelines. There was a noticeable increase in link-litter and spam. During this time I also posted about the rules so those leaving links would have a chance to read about the guidelines. And I hoped come back to edit their posts. Not one post was edited to comply with the linking guidelines. I even left a message about the rules on one post and the poster responded with less than flattering remarks. Silly me, I thought they would edit their post.
I tried to be more considerate to those who wanted to post outbound links in the community. However after a day of being blog post friendly, people simply started ignoring the guidelines. I ended the experiment a half day early because I did not like where the lax policies were taking the community.
That little experiment led me to the new policy – no outbound links – except for a few of my own. No links is very easy to understand. I have found that people still have a hard time following even a simple rule. The no outbound link policy is also easy for me to administer.
When I allowed links I felt like I wanted to know where the links went to and what the content was like. I was always judging content which I don’t really want to do. Especially if those people are also in my dog blog community.
One problem with G+ communities is there’s no way to have a sticky post (we can now pin post to the top) at the top of the conversation. This means if people want to read the rules they need to go to the categories in the left side menu. Most people don’t even know there is a left column navigation menu.
You can read more about the community guidelines in the rules and announcements categories on the Dogs Community page on G+
What do you think? Are communities better with outbound links, or do outbound links just lead to link-litter?
Wishing you the very best in dogs and in life,
you can add me to one of your circles on G+ at Andrew Ledford
My dog training website is OCDogTraining.com