Helping businesses and individual with video, community management, and social media – Andrew Ledford 562-423-1691
I have found the new Google Plus collections a useful new G+ feature. The one caveat is that they do encourage me to spend more time finding and posting interesting content. While content curation is less time consuming than content creation, it does require a considerable investment of time. I have started spending a bit more time curating and posting to collections than I would like.
While the new feature does take more time out of the day I am happy to report one of my collections is getting some fairly good traction. My History and Archaeology collection gets quite a few new followers a day. I am guessing it gets between 50 and 100 new followers a day. I am planning on experimenting with posting a new video series in the History and Archaeology collection. The new series I’m working on will be called “Who Speaks For The Ancestors.”
I have always said my Google plus profile stream was like a virtual museum.
The new collections feature has changed how I use Google Plus. This new addition to G+ has also encouraged me to change my daily social media behavior. Instead of having a separate page for posting my Video, social media, and business posts I now post them to separate collections. This does make my main stream busier than I would like it to be. I’m not sure all my G+ friends want to see everything I post. I will probably make future collections opt in only. Right now all of the collections are set to public.
On the up side I do like having a separate place to curate video and social media content.
Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691
Welcome to my social media activity for December. This is where I highlight the content I have curated on Social media. I’m planning on doing my curated business content every other week and will also use the same schedule for my personal curations on alternate weeks.
Is WordPress Ready to Revolutionize Online Publishing – Again
What could be the biggest news in my social stream is a few months old. This event happened in April, but with the New Year fast approaching I have started to really consider its importance to online publishing. WordPress bought an online publishing company called Scroll Kit. The new addition to WordPress could threaten Tumblr’s rise. ScrollKit will let one person publish content that used to require large content production teams to create.
There are a couple of posts about building better business websites. If you’re thinking about building your first website or re-launching an old site I would recommend taking a look at these two articles.
Article 1 Building Better Business Websites – Strategy 2
Building Better Business Websites: Strategy 3:
Do you need some advice on rebranding your identity online? This is something I have been working on. While I have been involved with building websites, online marketing, and social media communities for over 16 years most people do not know about that aspect of my life. Just about everyone thinks of me as the dog trainer.
I do have a Search Engine Optimization (SEO) article on the page. I found this article quite helpful and think it is something people unfamiliar with SEO should read. I often see companies advertising for SEO jobs that really should read this article too. Often I see that a business wants to hire someone based not on just one, but several of these Search Engine Optimization myths.
The article is called 27 biggest myths about SEO
There is a good basic article on what SlideShare is and using it for B2B Lead Generation. I think one of the most interesting bits of information in this article is that soon SlideShare’s pro features will be free.
For those of you getting started with Pinterest I have an article that will give you some ideas about how to start using this photo sharing social network. Yahoo
When people think of advertising online most of us think first of Google AdWords and then FaceBook ads. Well Yahoo is making a comeback in the form of mobile advertising and it may be a useful advertising platform for your business.
Yahoo’s social blogging site Tumblr made it into the page stream again. I have written about Tumblr’s gain in popularity in the past and it looks like more and more social media people are starting to take notice of Tumblr too. This article is about using Tumblr for job recruitment. Now that is something I have never thought of using Tumblr for. But I do have my eye on a few people who would make great guests for my Television/ITV/YouTube show
Microsoft Language Translation
I was interested in working for a Chinese language teaching company helping them with their online community management and social media so I have been paying a little more attention to this area than usual. If you know me you know I am quite interested in language and I have been trying to follow what Microsoft is doing with language translation. I posted an article that tells about Microsoft finally releasing their translation technology for beta testing through Skype. The first language being tested is Spanish. I have a feeling that German is next on the release schedule. In my opinion it will be some time before they release a Japanese or Chinese version.
For help with your video, online content,
social media, and community management
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Quality links are still an important part of a websites ability to rank in Search Engines, and I have a guide on my G+ page that will show you how to do it right.
This guide will give you a blue print for modern link building? Just go to this post and click through to the tutorial/online learning modules for the link building guide.
Website optimization isn’t all about search engines, it’s about conversions as well. What good is traffic if you don’t have sales? There is a good article about how a lingerie company has made A/B testing a science to improve conversions well above online standards.
A new website ranking factor is whether or not your website is mobile friendly. Google has started tagging mobile friendly sites and this will no doubt become more important in the months to come.
Social Media Social media done in just 30 minutes a day. This is a great post for starting your social media habit. I you think you need to be on social but just don’t have the time take a look at this article. If you still can’t manage to find enough time in the day maybe you would like to hire me to help you get started.
If you are in the B2B sector you may want to consider becoming a LinkedIn influencer. The LinkedIn publishing platform is very new so there is a chance to become establish and perhaps entrench in this part of the LI community.
Is Twitter part of your online Social marketing mix? I have used Twitter since the early days. I have to admit I don’t like it as well now as I did when it was new, but I do use it as an important part of my content strategy.
Pinterest has a great deal of potential. I think the demographic are very good and Pinterest members tend to buy items on their wish lists or what are called pins. The number of search results containing Pinterest content has increased, especially for the categories of beauty, hair, and home.
I love reading about two of my favorite social site working together as a, one two social media punch. Yes Google Plus and Pinterest is a winning combination. This article also mentions Tumblr, a rather undervalued but useful social media platform.
Speaking of Tumblr, there is new data suggesting it’s now the fastest growing social media platform. I have been experimenting with ways to use Tumblr over the last few months. I would say that it has helped increase my social media footprint.
Social media is all about building an online persona and projecting an online identity. Do you know how self identity influences sharing content on social media? How do you think demographics influence the sharing of content?
Find out in the article about online sharing and how it’s affected by individual identity
Snapchat is a social app that is very popular with young people. They just announced a new feature called Snapcash that allow people to transfer fund to each other.
We all know that a media calendar is important, but do you have a media calendar for the holidays. I believe holidays and annual cultural event can be classified as tent pole moments.
Amazon is muscling in on local. Amazon is starting with the lucrative home improvement and repair segment of the market.
Spending on social media advertising jumped 40 percent this year and it’s expected to increase almost 200 percent by 2018
I want to end the social media section with a short post and graph of the leading social networks worldwide. As of November 2014 and ranked by number of active users. I find it very interesting that Google Plus has slightly more active users than LinkedIn (11 million) and that Tumblr has about 30 million more active users than Instagram
You know I love YouTube and video. Video is one of the most powerful forms of online communication. There is new research that shows 85 percent of adults outside of China now visit YouTube which puts it just a little ahead of FaceBook. Hurray!
I found a very good article about how to best use video. I think this article is great because it’s pretty much what I recommend. You know I love YouTube, but it is not always the best place to put your videos. In this article you will learn the best places to put your videos. You will learn when to put them on your own website, when to use YouTube and when other venues may be better.
Anyone looking for a job?
I have two articles about Jobs in the local Southern California area.
Job article number two is about questions you should ask when you go to a job interview. You might want to write these down. Otherwise in the excitement of the moment you might forget to go through all of them
Are QR codes dead? I have recently been thinking of using QR codes for a fairly complex marketing campaign for a home improvement company. However, I am beginning to think there may be better alternatives.
I have developed an interest in SMS Marketing. I think it can accomplish much of what QR codes can with less effort from the user.
the first article is a bit old it is from 2013. A year can make a big difference in the online word because things move so quickly. But I think it still has some good information.
I have an article about smart windows that are designed to save not only energy but money as well. I need to say I think a more classic look could be achieved with window shutters and they can be used to darken a room for audio visual presentation as well.
I am wishing you the very best,
For help with your online content and social media
Call me at
I always think my Google Plus personal profile has the most interesting and important information of the week. So it is no surprise I lead with this information.
Saturday I received some very sad news, someone who I have wanted to meet for a while now passed away. Some of you may know I am interested in puppetry. Well a great puppet master from Los Angeles pasted on Friday November 28th. I so wanted to do a TV show about Bob Baker, his career, and his puppets. I am sad to say I will now never have the chance to meet him and share with you his wonderful stories. Events like the passing of Bob Baker make me realize how important it is to find some kind of funding for my local Television show, so I can spend more time sharing the stories of wonderful people and less time trying to pay my bills. Bob Baker died at the age of 90 – a sad day for puppet lovers everywhere.
I thought this was of some importance since I genuinely enjoy bats. I have liked watching bats from a very early age. The last time I visited my brother in Texas I was treated to a spectacular bat show at a wonderful bat cave. I think I will always remember that night. There is grave concern about bat populations because of their dwindling numbers caused by a terrible bat disease. I found this article that tells about a non lethal means of diagnosing this deadly bat disease. That’s right, there is now a non lethal way to diagnose the terrible White nose syndrome in bats using Black-Lights.
If you think those dogs and chickens are rather ancient consider that the small Hominin remains of China found in 1964 are now considered to be over 500,000 thousand years older than previously thought. This cranium is now believed to be 1.15 million years old
Last week we saw quite a bit of racial tension in the United States and I wanted to mention a post I did about the first African Samurai in Japan. He was incorporated into the Oda Clan towards the end of the Sengoku Period
You may know I am quite interested in ancient rock art called pictographs and petroglyphs. There have been some enlightening and wonderful rock art finds in Southeast Asia. I didn’t even know there was surviving rock art in that part of the world. What a magnificent discovery.
There are two posts about ancient trade routes.
One is about the watery ocean trade routes of the ancient Indian Ocean. The other is about the great Silk Road. These are two fascination stories that influenced world populations, trade, and history. Trade routes of the Indian Ocean
Preserving archaeological finds that have been submerged in water for very long periods of time is a significant challenge for researchers. Now there is a new way to preserve artifacts from underwater archaeological sites, you can read more in the article I posted on my G+ profile
YouTube is adding new features. Two that I am interested in seeing are shared moderation and a GIF maker.
I think shared moderation will be helpful for business accounts. I believe that the GIF maker will make YouTube videos more sharable as micro videos. Micro videos and GIFs are a very popular form of content that also have a very high share rate.
In addition to the new YouTube features I posted an Asian video site because it is supposed to have an innovative form of user generated subtitling. There is a rumor that YouTube may incorporate a similar subtitling feature.
My Happy Thanksgiving G+ video highlights Dogs from the Google Plus Dogs Community
Have you ever heard the phase or a similar one to “they drank the cool aid?” The day I posted this article I read a search engine optimization article that talked about how some SEO companies where giving bad advice to businesses. The businesses that took the bad advice were referred to as those who “drank the cool aid.” Well that phase started from an even that happened November 18th, 1978 when 918 members of the “People’s Temple” cult commit suicide at Jonestown.
Check out my Pinterest account, it is getting close to a milestone in my Pinterest experiment. I will talk more about the Pinterest experiment in future.
As these posts are getting longer I think I will separate my personal profile information from my business pages. I am not sure how the publishing schedule will go, but I would like to do the business information in the middle of the week. What do you think – business first part of the week or personal profile info the first part of the week?
I am wishing you the very best,
As usual I will start with Google Plus, because that is where I post the most.
I want to start with two new video cameras
The first is an action camera with a 300° rotating
The second is an innovative 4K camera from JVC. Actually they announced 3 new cameras in this category
You know I like to keep up to date on new media and online video, so it’s no surprise that I have a new YouTube post as well
I added posts about a new article on my OCDogTraining.com site to most of my social media accounts. This article will give more information about German Shorthaired Pointers than the video I published on YouTube
History, Archaeology, and Paleontology
If you follow me on G+ you will know I like learning about history, archaeology, and paleontology. Well, we have some great articles posted about some remarkable new findings.
Starting with an amazing discovery about the genetic origins of Non-African humanity
Then there is some information about a 1 .5 foot dolphin like amphibian called an ichthyosaur
Are you interested in the Chinese Terra-Cotta Warriors? You guessed it, there is new information about this incredible historic site.
If you have talked with me you may know I am interested in Constantinople and the Byzantine Empire. There may have been a spectacular new find in this ancient city. However, a construction company tried to hide it so they could profit by its destruction.
Big news – I changed the profile logo on the Business Lunch Club page. I am always telling people they need to let others know who is posting for the page. Now that I am using this page more I thought I should take my own advice.
You may know I like Tumlr and while this post is not on my Tumblr account, it is useful for those who are trying to build a Tumblr following.
“Here are some tips for building followers and using tumblr.”
Next we have a post about an archaeological site that is being explored with new found peace in one of the Kurdish regions that I think is in Turkey. Kurdish Archaeological site
If you like English history and Archaeology you will be pleased to know that you can now download a good many monographs from the English Heritage Publishing catalog for FREE
I also have a post about smartly targeted video ads. What makes these ads so smart is that they aggregate information from many different sources and compile a profile to serve video ads to.
If you are interested in solar technology you will find the article about Plasmonic Solar Cell thought provoking
The Greek Government is going to make a whole island an outdoor museum. Despotiko is a small Greek island in the southern Aegean. I imagine this will become a hot tourist attraction. I know I want to go see it.
Finally we have the discovery of a new geoglyph that is proving to be the oldest in the world. I find this fascinating. It is not in South America but Europe. Guess what it looks like – a moose or in Europe it would be called an elk.
Information about Google search updates. everyone online should at least be aware of what Google search is up to, at least as best as we can
I also found a post about influencer video marketing. I have a friend who is quite active in this video niche. You might even see his picture in some of the older posts.
Sponsorship is something I have been thinking of and reading more about lately. So it should come as no surprise that I have posted an article about “Measuring sponsorship ROI: when the wrong people buy corporate sponsorship on your behalf.” learn what the difference is between donations and sponsorships.
News about my G+ dog training page
On my Adaptive Dog Training page I am at 1,274 followers. As best as I can remember it was just about a year ago that I decided to get the follower count to 500. I recently started using that page again and I’m starting to see more engagement on the page and the followers are increasing too.
On Pinterest I found a mantis chasing a red laser pointer and thought it was interesting since dogs and cats do the same thing. The link takes you to the GIF
I thought I would try a little experiment and go over some of the things I am posting on social media. If you follow my social streams you will have probably already seen a lot of these articles and posts.
My Google Plus profileusually has posts that I think have a great deal of significance. Some are just for fun, but most have great historic and/or contemporary value. I will also post articles and picture from my websites on this account.
My Google Plus Business Lunch Club Page is where I am most likely to post business and social media articles and information.
Tumbler is probably one of my favorite social media sites at the moment. So you are likely to see a few posts from Tumblr as well. While I love Tumblr, I mostly reblog other people’s posts on that site. But it is a great place for discovering interesting information.
Once in a while I may mention a Pinterest Post. However, I mostly use Pinterest to organize my Tumblr posts.
Notebook from one of the famous expeditions of the early 1900s discovered.
Antarctic thaw reveals photographer’s notebook from Captain Scott’s Antarctic hut. Now that was a travel photography trip not to be forgotten
Do you remember the sensation the Hobbit people of Indonesia caused? Well there is some evidence that they may be more closely related to Lucy than to modern humans. I remember as a youngster I was supposed to see Dr Leakey speak at the museum, however he passed away just before the lecture.
Here is some news that we should all find interesting if not scary (yes it is close to Halloween.) A team of scientists led by Oxford University in the UK and the University of Leuven in Belgium have reconstructed the genetic history of the HIV-1 group M pandemic, which is the strain that affects the world today.
This afternoon on July 22nd, I noticed that Google Plus post from my Tumblr Blog got the big picture that stretches across the posts as opposed to a thumbnail.
Up until today every Tumblr post was a thumbnail in G+.
FaceBook gave post featuring Tumblr blogs a regular full picture but G+ has traditionally not considered Tumblr a desirable blogging platform.
I have read that Google does not, or in the past did not like Tumblr because it was too easy to share content. Easy to share content is one reason I use it. I like many of the stories and photos. As you may have noticed from my Twitter feed I use Tumblr to feed many of my social streams. There is a lot of very interesting content on Tumblr, and at the moment it is one of my favorite social sites. I do not get any spam on tumblr except occasionally Tumblr will be a little too aggressive in promoting their promoted content. If you have a Tumblr blog and you like my style of curated content I would always appreciate a follow. http://andrewledford.tumblr.com/
The last SMMOC was an unusual meeting in that it was little light on content.
We had an interesting conversation about the pros and cons of developing a new app. The one in question was called luxping.
One of the best marketing tips came from john chow about using FaceBook’s behavioral targeting to find hot prospects. The week’s best quote is “FaceBook is too big to ignore.”
It was also reported that if you have very good content that gets good interaction you might get as high as 40 percent reach on your FaceBook business page posts. If your content is not popular you might get 10 percent or maybe less reach on your posts.
It was suggested that Hubspot is a very good solution to centralize a business’s online communications. At least one person reported that Hubspot can be used like a command and control center sending posts to email, social media, blogs and other online touch points.
The hub and spokes online model was talked about with an emphasis on the center of the wheel, your hub, is your brand.
We also talked about abandoning social media in favor of just using a blog/website as a person’s online presents. Many people felt this practice could leave a business vulnerable to negative comments without the chance to respond.
There was one gem of an idea that you would have had to been there to learn about. I think I will use it as one of those semi secret marketing tactics I use for myself and people I work with.
That was about it for this week.
I am wishing you the very best,
562-423-1691 Services and Products
Foursquare will quit doing check ins and will start to push referrals
Notability app allows you to sign documents and make note or write on PDF files. Skitch also does this for apple products
A lot of social media is manipulated to look more important than it really is.
Klout as we know it is closing – it may be going behind a pay wall
There is a British site that rates ex boyfriends, like the yelp of ex boyfriends
The web is moving toward giving everyone a rating for specific skills and traits as well as an overall aggregated rating.
The Imdp.com website provides ratings for the entertainment industry including celebrities.
Consumers need to be educated on how to interpret reviews. A lot of reviews are fraudulent. I have seen a lot of reviews that are meant to deceive one into thinking a business is better than it really is. We also heard about how competitors use reviews to make a competing business look bad on sites like yelp.
Most people at the meeting think Yelp is an evil business. Meeting members talked about yelp using high pressure tactic and half truths to strong arm businesses into paying high fees for not showing competitors ads.
Whisper allows you to be anonymous
FaceBook did not invent Open Graph but they did develop/perfect a lot of Open Graph
Twitter is using a Summery Card which is similar to Open Graph. The consensus is that Twitter is becoming more like FaceBook
Clarity.fm a place to sell consultation/services on line, and is like the yelp of professional consultants – This tip is from Oscar Gonzalez twitter.com/notagrouch – a good way to make additional income from a consultation is to record the call and charge extra for the recording.
A big question that was ask is “How do you find an SOE company?” The answer, Do a lot of research and know a lot about SEO and SEM before you hire a company
If you are using WordPress study yoast.com and at least use Yoast SEO plugin
The best way to improve SEO is to “help people discover that you will help with one of their problems.”
Boosting a post on FaceBook does fairly good as an advertizing vehicle.
To increase exposure get bloggers in your niche to write blog about your product, event, or cause and then promote by pinning the post on your Pinterest account. I think was another one of Oscar’s tips
Woo commerce is free however you need to pay for additional addons like authorize.net. The consensuses is that authorize.net is the industries preferred way for accepting credit cards. With Authorize.net you can block countries and types of cards
WordCamp OC is on June 7th and 8th
To be successful with a KickStarter campaign you need to get involved with KickStarter groups well in advance of your crowdfunding campaign
A KickStarter campaign will be most successful if you can get 75% of funding from your own contacts. I think getting 50% would be a good bet. But you need to get a large percent of your funding right out of the gate at the beginning of the crowdfunding campaign.
In a KickStarter campaign Video is Very Important! If you are raising funds for a product you also need to give very good information about the product. For clothing this includes thread count and weight.
I am wishing you the very best, Andrew Ledford