Tag Archives: SMMOC

SMMOC Social Media Notes for May 3

Foursquare will quit doing check ins and will start to push referrals
Notability app allows you to sign documents and make note or write on PDF files. Skitch also does this for apple products

A lot of social media is manipulated to look more important than it really is.

Social Media Orange County
Talking About Social Media On Saturday Morning In Orange County

Klout as we know it is closing – it may be going behind a pay wall
There is a British site that rates ex boyfriends, like the yelp of ex boyfriends
The web is moving toward giving everyone a rating for specific skills and traits as well as an overall aggregated rating.
The Imdp.com website provides ratings for the entertainment industry including celebrities.

Consumers need to be educated on how to interpret reviews. A lot of reviews are fraudulent. I have seen a lot of reviews that are meant to deceive one into thinking a business is better than it really is. We also heard about how competitors use reviews to make a competing business look bad on sites like yelp.
Most people at the meeting think Yelp is an evil business. Meeting members talked about yelp using high pressure tactic and half truths to strong arm businesses into paying high fees for not showing competitors ads.

Whisper allows you to be anonymous

FaceBook did not invent Open Graph but they did develop/perfect a lot of Open Graph
Twitter is using a Summery Card which is similar to Open Graph. The consensus is that Twitter is becoming more like FaceBook

Clarity.fm a place to sell consultation/services on line, and is like the yelp of professional consultants – This tip is from Oscar Gonzalez twitter.com/notagrouch – a good way to make additional income from a consultation is to record the call and charge extra for the recording.

A big question that was ask is “How do you find an SOE company?” The answer, Do a lot of research and know a lot about SEO and SEM before you hire a company
If you are using WordPress study yoast.com and at least use Yoast SEO plugin
The best way to improve SEO is to “help people discover that you will help with one of their problems.”

Boosting a post on FaceBook does fairly good as an advertizing vehicle.
To increase exposure get bloggers in your niche to write blog about your product, event, or cause and then promote by pinning the post on your Pinterest account. I think was another one of Oscar’s tips

Woo commerce is free however you need to pay for additional addons like authorize.net. The consensuses is that authorize.net is the industries preferred way for accepting credit cards. With Authorize.net you can block countries and types of cards

WordCamp OC is on June 7th and 8th

Talking About WordPress Web Design And Social Media
Talking About WordPress, Web Design, And Social Media. That is Steve Zehngut the WordPress genius showing us how to better design a website

To be successful with a KickStarter campaign you need to get involved with KickStarter groups well in advance of your crowdfunding campaign
A KickStarter campaign will be most successful if you can get 75% of funding from your own contacts. I think getting 50% would be a good bet. But you need to get a large percent of your funding right out of the gate at the beginning of the crowdfunding campaign.
In a KickStarter campaign Video is Very Important! If you are raising funds for a product you also need to give very good information about the product. For clothing this includes thread count and weight.

I am wishing you the very best,
Andrew Ledford
Community Television
Social marketing

Social Media Mastermind Orange County May 18 Whiteboard

One if the big take a ways from this meeting was that there is a trend to design websites for mobile first. For many average desk top user this is becoming painfully apparent. First was windows 8 and last week Google Plus changed to a mobile design. I do not particularly like using a mobile interface on my large screen desktop. And many people don’t like the tiles or cards of windows 8. I have not used it yet. I am happy enough with windows 7.

Change is here and perhaps we should all start considering making our websites desktop unfriendly.

Social Media Mastermind Orange County board 5-18-13
Social Media Mastermind Orange County board 5-18-13

When it comes to book marketing it was suggested to look at and perhaps model Scott Sigler of http://scottsigler.com/. I am not using hotlinks because I have become a G fearing person. Doesn’t the big G know everything you do? If not now it will soon. How do you feel about that?

We also talked about customer relationship management and a few different solutions. This is something that is different for each business so no one size fits all.

To get on a best sellers list on Amazon use a very very niche title.

We also talked a little about what constitutes and affiliate relationship and expanded the traditional definition.

This blog post is from handwritten notes. Which are not as easy to read as when I use my computer. It was an experiment using a tablet – a writing tablet.

SMMOC Crowd 5-18-13
SMMOC Crowd 5-18-13
Social Media Mastermind Orange County 5-18-13
Social Media Mastermind Orange County 5-18-13

I am wishing you the very best in life,
Andrew Ledford

SMMOC, Lunch with John Chow and a New Website Name

Yesterday Saturday the 19th was an interesting day of socializing. I usually don’t have time to go out with friends and just hang out. However, since I did not have any clients to see or dogs staying with me I was free to visit. I was kind of working. I was learning about online media and the internet industry from my friends. I also had many chances to share the specialized knowledge I have about the world of online.

The morning stared with a trip the SMMOC. That stands for Social Media Masterminds Orange County. I left the house after a quicker than usual trip to my online Google plus Dogs community. After approving posts, removing spam and noncomplying posts it was off to see my friends as SMMOC. There are always a lot of interesting people at SMMOC. While at the meeting I had the opportunity to share my adventures on Google+. Do you think I could be a Google+ consultant?

Here are the notes for the Saturday meeting minus my Google Plus info. I have a hard time talking and writing at the same time.

SMMOC Whiteboard 1-19-13
SMMOC Whiteboard 1-19-13

Prezzi 3 dimensional presentation platform = $55 year

Hikudeck – presentation platform

Mobile ad networks retarget mobile users after visiting a website.

Some ad network for retargeting are

Adroll for retargeting




Don’t click on sponsored stories on FaceBook or you will get mostly sponsored stories and won’t see what your friends are up to. Don’t click on sponsored stories even if they are from your friends.

Garymmay as an awesome LinkedIn profile from Bob Wattson

crash plan pro = free cloud backup for your computer

If you are going to have an event have a media room or premium room for VIPs and media. This is especially important for events like new media expo / blog world. If you want bloggers and media to promote you event while it is occurring


Me and John Chow at Lunch
Me and John Chow at Lunch

After the SMMOC meeting I had lunch with the famous blogger John Chow and a few friends. Some other people who attended the lunch where The Food Cop, Oscar’s Tech, and 4D Media. I had a chance to talk to Jeff from 4D Media and several others about a new permanent website name to replace the Dogs.AndrewLedford.com website

Dog At Lunch
Dog At Lunch

After lunch I managed to get home to take care of the Google community and then attended dinner with a new friend I met at TimeOC meet up and who was also at the SMMOC meeting earlier in the day. The dinner was also a four month puppy reunion of the household puppy with its siblings and cousins.

Party Puppy Chewing At Reunion
Party Puppy Chewing At reunion

Wishing you the very best in dogs and in life,
Andrew Ledford