Tag Archives: SEO

Business Social Media Posts December 2014

Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691

Welcome to my social media activity for December. This is where I highlight the content I have curated on Social media. I’m planning on doing my curated business content every other week and will also use the same schedule for my personal curations on alternate weeks.

Is WordPress Ready to Revolutionize Online Publishing – Again
What could be the biggest news in my social stream is a few months old. This event happened in April, but with the New Year fast approaching I have started to really consider its importance to online publishing. WordPress bought an online publishing company called Scroll Kit. The new addition to WordPress could threaten Tumblr’s rise. ScrollKit will let one person publish content that used to require large content production teams to create.

Business Social Media December 2014
Business Social Media December 2014

There are a couple of posts about building better business websites. If you’re thinking about building your first website or re-launching an old site I would recommend taking a look at these two articles.
Article 1
Building Better Business Websites – Strategy 2
Building Better Business Websites: Strategy 3:

Do you need some advice on rebranding your identity online? This is something I have been working on. While I have been involved with building websites, online marketing, and social media communities for over 16 years most people do not know about that aspect of my life. Just about everyone thinks of me as the dog trainer.

SEO
I do have a Search Engine Optimization (SEO) article on the page. I found this article quite helpful and think it is something people unfamiliar with SEO should read. I often see companies advertising for SEO jobs that really should read this article too. Often I see that a business wants to hire someone based not on just one, but several of these Search Engine Optimization myths.
The article is called 27 biggest myths about SEO

LinkedIn’s SlideShare
There is a good basic article on what SlideShare is and using it for B2B Lead Generation. I think one of the most interesting bits of information in this article is that soon SlideShare’s pro features will be free.

Pinterest
For those of you getting started with Pinterest I have an article that will give you some ideas about how to start using this photo sharing social network.
Yahoo
When people think of advertising online most of us think first of Google AdWords and then FaceBook ads. Well Yahoo is making a comeback in the form of mobile advertising and it may be a useful advertising platform for your business.

Social Media Curated Business Posts December 2014
Social Media Curated Business Posts December 2014

Tumblr
Yahoo’s social blogging site Tumblr made it into the page stream again. I have written about Tumblr’s gain in popularity in the past and it looks like more and more social media people are starting to take notice of Tumblr too. This article is about using Tumblr for job recruitment. Now that is something I have never thought of using Tumblr for. But I do have my eye on a few people who would make great guests for my Television/ITV/YouTube show

Microsoft Language Translation
I was interested in working for a Chinese language teaching company helping them with their online community management and social media so I have been paying a little more attention to this area than usual. If you know me you know I am quite interested in language and I have been trying to follow what Microsoft is doing with language translation. I posted an article that tells about Microsoft finally releasing their translation technology for beta testing through Skype. The first language being tested is Spanish. I have a feeling that German is next on the release schedule. In my opinion it will be some time before they release a Japanese or Chinese version.

Andrew Ledford
Community Television
And
Social Media
For help with your video, online content,
social media, and community management
Call me at
562-423-1691

Business Social Media Content For the Last Part of November 2014

Posts from my Business Lunch Club Google Plus Page

Are you just getting started in online marketing and promotions? This is a good article to read if you want to get a feel for the basics of online marketing.

Search Engine Optimization – SEO

Do you know about Topic Modeling & Semantic Connectivity? If not you may want to take a look at this video that goes over some of the basics of this emerging topic in Search Engine Optimization

Topic Modeling and search
Topic Modeling and search

A website load time is an increasing ranking factor for search ranking. Could your social media plugins be slowing down your site? If so do you think social shares are more important than SEO?

Quality links are still an important part of a websites ability to rank in Search Engines, and I have a guide on my G+ page that will show you how to do it right.
This guide will give you a blue print for modern link building? Just go to this post and click through to the tutorial/online learning modules for the link building guide.

Modern Link Building
Modern Link Building

Website optimization isn’t all about search engines, it’s about conversions as well. What good is traffic if you don’t have sales? There is a good article about how a lingerie company has made A/B testing a science to improve conversions well above online standards.

A new website ranking factor is whether or not your website is mobile friendly. Google has started tagging mobile friendly sites and this will no doubt become more important in the months to come.

There is also an article about how organic search is transforming business and the speed at which Google search is changing and influencing the transformation.

Social Media
Social media done in just 30 minutes a day. This is a great post for starting your social media habit. I you think you need to be on social but just don’t have the time take a look at this article. If you still can’t manage to find enough time in the day maybe you would like to hire me to help you get started.

If you are in the B2B sector you may want to consider becoming a LinkedIn influencer. The LinkedIn publishing platform is very new so there is a chance to become establish and perhaps entrench in this part of the LI community.

Is Twitter part of your online Social marketing mix? I have used Twitter since the early days. I have to admit I don’t like it as well now as I did when it was new, but I do use it as an important part of my content strategy.

If you market at all on Twitter you may like to know that Twitter’s Historical Content Archive is Now Open to the Public

Pinterest has a great deal of potential. I think the demographic are very good and Pinterest members tend to buy items on their wish lists or what are called pins. The number of search results containing Pinterest content has increased, especially for the categories of beauty, hair, and home.

Pinterest Search Up and  YouTube Gets More Traffic Than FaceBook
Pinterest Search Up and YouTube Gets More Traffic Than FaceBook

I love reading about two of my favorite social site working together as a, one two social media punch. Yes Google Plus and Pinterest is a winning combination. This article also mentions Tumblr, a rather undervalued but useful social media platform.

Speaking of Tumblr, there is new data suggesting it’s now the fastest growing social media platform. I have been experimenting with ways to use Tumblr over the last few months. I would say that it has helped increase my social media footprint.

Social media is all about building an online persona and projecting an online identity. Do you know how self identity influences sharing content on social media? How do you think demographics influence the sharing of content?
Find out in the article about online sharing and how it’s affected by individual identity

Snapchat is a social app that is very popular with young people. They just announced a new feature called Snapcash that allow people to transfer fund to each other.

We all know that a media calendar is important, but do you have a media calendar for the holidays. I believe holidays and annual cultural event can be classified as tent pole moments.

Amazon is muscling in on local. Amazon is starting with the lucrative home improvement and repair segment of the market.

Spending on social media advertising jumped 40 percent this year and it’s expected to increase almost 200 percent by 2018

I want to end the social media section with a short post and graph of the leading social networks worldwide. As of November 2014 and ranked by number of active users. I find it very interesting that Google Plus has slightly more active users than LinkedIn (11 million) and that Tumblr has about 30 million more active users than Instagram

Video
You know I love YouTube and video. Video is one of the most powerful forms of online communication. There is new research that shows 85 percent of adults outside of China now visit YouTube which puts it just a little ahead of FaceBook. Hurray!

I found a very good article about how to best use video. I think this article is great because it’s pretty much what I recommend. You know I love YouTube, but it is not always the best place to put your videos. In this article you will learn the best places to put your videos. You will learn when to put them on your own website, when to use YouTube and when other venues may be better.

How To Best Use Your Video
How To Best Use Your Video

Anyone looking for a job?
I have two articles about Jobs in the local Southern California area.

The first is good news for Orange County, because the unemployment rate fell to 5%.

Job article number two is about questions you should ask when you go to a job interview. You might want to write these down. Otherwise in the excitement of the moment you might forget to go through all of them

Mobile
Are QR codes dead? I have recently been thinking of using QR codes for a fairly complex marketing campaign for a home improvement company. However, I am beginning to think there may be better alternatives.

SMS Marketing
I have developed an interest in SMS Marketing. I think it can accomplish much of what QR codes can with less effort from the user.
the first article is a bit old it is from 2013. A year can make a big difference in the online word because things move so quickly. But I think it still has some good information.

New technology
I have an article about smart windows that are designed to save not only energy but money as well. I need to say I think a more classic look could be achieved with window shutters and they can be used to darken a room for audio visual presentation as well.

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social Media
For help with your online content and social media
Call me at
562-423-1691

SMMOC Social Media Notes for May 3

5/3/2014
Foursquare will quit doing check ins and will start to push referrals
Notability app allows you to sign documents and make note or write on PDF files. Skitch also does this for apple products

A lot of social media is manipulated to look more important than it really is.

Social Media Orange County
Talking About Social Media On Saturday Morning In Orange County

Klout as we know it is closing – it may be going behind a pay wall
There is a British site that rates ex boyfriends, like the yelp of ex boyfriends
The web is moving toward giving everyone a rating for specific skills and traits as well as an overall aggregated rating.
The Imdp.com website provides ratings for the entertainment industry including celebrities.

Consumers need to be educated on how to interpret reviews. A lot of reviews are fraudulent. I have seen a lot of reviews that are meant to deceive one into thinking a business is better than it really is. We also heard about how competitors use reviews to make a competing business look bad on sites like yelp.
Most people at the meeting think Yelp is an evil business. Meeting members talked about yelp using high pressure tactic and half truths to strong arm businesses into paying high fees for not showing competitors ads.

Whisper allows you to be anonymous

FaceBook did not invent Open Graph but they did develop/perfect a lot of Open Graph
Twitter is using a Summery Card which is similar to Open Graph. The consensus is that Twitter is becoming more like FaceBook

Clarity.fm a place to sell consultation/services on line, and is like the yelp of professional consultants – This tip is from Oscar Gonzalez twitter.com/notagrouch – a good way to make additional income from a consultation is to record the call and charge extra for the recording.

A big question that was ask is “How do you find an SOE company?” The answer, Do a lot of research and know a lot about SEO and SEM before you hire a company
If you are using WordPress study yoast.com and at least use Yoast SEO plugin
The best way to improve SEO is to “help people discover that you will help with one of their problems.”

Boosting a post on FaceBook does fairly good as an advertizing vehicle.
To increase exposure get bloggers in your niche to write blog about your product, event, or cause and then promote by pinning the post on your Pinterest account. I think was another one of Oscar’s tips

Woo commerce is free however you need to pay for additional addons like authorize.net. The consensuses is that authorize.net is the industries preferred way for accepting credit cards. With Authorize.net you can block countries and types of cards

WordCamp OC is on June 7th and 8th

Talking About WordPress Web Design And Social Media
Talking About WordPress, Web Design, And Social Media. That is Steve Zehngut the WordPress genius showing us how to better design a website

To be successful with a KickStarter campaign you need to get involved with KickStarter groups well in advance of your crowdfunding campaign
A KickStarter campaign will be most successful if you can get 75% of funding from your own contacts. I think getting 50% would be a good bet. But you need to get a large percent of your funding right out of the gate at the beginning of the crowdfunding campaign.
In a KickStarter campaign Video is Very Important! If you are raising funds for a product you also need to give very good information about the product. For clothing this includes thread count and weight.

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social marketing
562-423-1691

Social Media and SEO is now More than Social Media and SEO

The idea for this article started after I spent about hour and a half looking over a company’s web presents. The company in question made a public announcement that they were looking for some social media help. They stated they are looking for someone who is a good fit with the company culture. I do agree that all team members should be a good fit. So that is a good beginning to their quest for social media success.

Even the Los Angeles County Museum of Art needs a marketing orientation to stay relevant. This photos was taken on one of my many trips to the Los Angeles County Museum of Art
Even the Los Angeles County Museum of Art needs a marketing orientation to stay relevant. This photos was taken on one of my many trips to the Los Angeles County Museum of Art

While looking at this companies websites and social accounts it dawned on me that social media marketing is no longer only about social media. It is standard marketing with a social layer. I think we can take a lesson from Google Plus on this. Google Plus is the social layer overseeing all the other Google properties.

The first thing a business needs to do if they want to engage in social media promotion is develop a market orientation. First they need to make sure they have products that will encourage goodwill and good reviews. Reviews are a whole different subject that I have begun to explore on this blog. Stay tuned for more review analysis to come.

What is the product? I think we can say that the businesses product involves the complete marketing mix. The classic marketing mix consists of the 4 Ps. Product, placement, promotion, and place. Since I was in school there have been newer models of the marketing mix. I am working on developing a hybrid model incorporating 9 positions that a tai chi chuan instructor taught me. These positions can be thought of as physical or philosophical. We can also think of philosophical as theoretical. The theoretical positions would fit nicely into a business model and could incorporate many of the success principles of Sun Tzu.

Marketing Orientation

The main take away is that for social media to be most successful the participating business needs a marketing orientation. As I understand it, a marketing orientation involved developing a culture around continuously improving the customer’s (target market’s) experience. This is done first by gathering relevant information about the customer’s wants and needs as well as the organizations ability to meet those needs. Once high quality information about the customer’s wants and needs is gather it then has to be given to others in the organization so that everyone can ensure the customer’s needs are met.

Here are some of explanations of marketing orientation from wikipedia.org
Kohli and Jaworski (1990) defined market orientation as “the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it”

Narver and Slater (1990) defined market orientation as “the organization culture that most effectively and efficient creates the necessary behaviors for the creation of superior value for buyers and, thus, continuous superior performance for the business.”

We need to always be mindful that an organization has many different customers both outside and inside the organization.

I am wishing you the very best in business and in life,
Andrew Ledford
Social marketing
And
Dog Training
714-827-4058