Category Archives: Video

Video news First of The Year

Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691

Yes I am continuing with a separate video section for a second week in a row. I’m thinking of breaking these news posts up with other specialty post in the future.

The first article is about using video in 2015. The first rule in this article is keep videos short. I somewhat disagree with this principle but I do agree that the first video a person sees from your business should be short 50 to 90 seconds. I need to mention that I personally break this rule for my dog training business. Although when I redo my introduction videos I may do it in two parts one about 90 seconds long. The second tip from this post is use good framing and don’t ignore the language of video/film. Tip three is to post your video on Instagram. If you read my last blog post you will know that the top social media people think 2015 will be the year of Instagram. Tip four is to engage and interact with your following, especially on YouTube.

YouTube 4 Tips To Follow in 2015
YouTube 4 Tips To Follow in 2015

Next we have some information about the big video news for the beginning of the year and that is Twitter’s Video Player. The Twitter Video Player is the wild card in social media video for 2015. It could be a really big hit, or it could be just another video platform we need to consider. The FaceBook push into video is also something to watch. I think FaceBook video will become more popular in 2015. I do recommend people consider using FaceBook’s video feature as a short term tactic. Once FaceBook video becomes popular they will start charging a fee related to this feature.

Back to the Twitter Player
It will host videos up to 10 minutes and you will be able to upload any size file. This means you can use high quality HD files and in theory it should handle 4K sometime in the near future. In the beginning it will support mp4 and mov files

Guess what, Twitter’s video player is not going to support YouTube videos. Now does that surprise anyone? Twitter wants to carve out their own video niche.

Twitter is not going to allow third parties to sell advertising on their player, or sponsorships or any other monetization that twitter wants to keep for themselves. It will be interesting to see how marketers get around this.

Information About Twitter's Video Player
Information About Twitter’s Video Player

There is a second article on my G+ business page about how Twitter’s Video Player could come to dominate online video. It is an interesting read and could come true. It should give everyone interested in social video a lot to think about and some key Performance Indicators to watch.

Here is a lengthy video on Getting A Grip On YouTube Channels & Playlists. This is a G+ hangout. Hangouts tend to be a bit long and drown out. If you have extra time they are good. If you don’t have extra time then an edited or scripted video might be better to watch.

Speaking of Hangouts On Air you can read an article on the G+ page about How To Structure A Hangout On Air Series. Hint it is much like you would structure a blog series.

Supper charge YouTube
Supper charge YouTube

Andrew Ledford
Community Television
And
Social Media
For help with your video, online content,
social media, and community management
Call me at
562-423-1691

Video Social Media Posts December 2014

Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691

Video News
Now we get to my favorite part of online and social, yes that’s right, it’s Video time. This month I am experimenting with having a separate video post instead of including the video news with the business post. In the future I may segment the video and business post to make for easier reading (less content per post) and to make searching for content on the site more efficient. Or it may be that I only divide the posts into categories when there is a lot to cover in a month.

Now You Can Own the Website SocialMediaVideo.com

What Are Your Video Goals
What Are Your Video Goals

The first post talks about developing a video strategy incorporating goal oriented content creation using four types of video

  1. Videos designed for improved conversions
  2. Videos made to develop brand awareness
  3. Videos created for paid advertising
  4. Videos designed to get links back to the main website and to get social shares

Are businesses confused about the best way to use video content?
There seems to be a consensus in the social media marketing world that most businesses are confused about the best way to use video content. I have posted another article about different types of video and how to use each one in a business’s marketing plan. Because video is expensive to create and optimize it is important to construct this content for your business objective right from the start. One of the things I like about this article is that it also goes over how to get additional content out of the video shoot itself. Getting additional content that can be used for social media and promotion is something I try to do with many of my shoots, provided I have the manpower to to fulfill this task.

FaceBook Video
What is your FaceBook marketing Strategy? For the first time in history more people are uploading video directly to FaceBook instead of sharing their videos from YouTube. It is even suggested that FaceBook viewers engage more than YouTube viewers. This has me thinking about experimenting with uploading videos to FaceBook. FaceBook is placing a great deal more importance on video and how native FaceBook videos are viewed in the stream. Depending on your audience and your goals I can see FaceBook uploads eating into your YouTube watch time thus negatively affecting your placement in YouTube search.

FaceBook Video News December 2014
FaceBook Video News December 2014

YouTube
YouTube Search Ranking
I posted a link to a very good article about getting better YouTube search rankings. I incorporate many of these elements into my channel. By using a YouTube optimization system I have seen my visits from YouTube search increase. I know I can do more to get better ranking and more views, but I am thinking about changing the nature of my channel. I don’t want to build a large audience and then start producing totally different content.
Article highlights

  1. In the past YouTube videos with the most views ranked higher. This is no longer true.
  2. Watch Time on YouTube’s is now the number #1 ranking factor
  3. Watch Time is not only how much of your video people watch. It
    is also the total minutes and seconds a viewer watches video on YouTube. This includes how much time a viewer watches of the video that brought them into the site and how much time they spend on the site in total. You want a high retention rate combined with viewing other videos, preferably your own.
  4. Create play lists to encourage a linear viewing experience with a series of videos. This is something I have found very helpful.
  5. Optimize your play list with the YouTube start and end time feature. By doing this you channel will become more like a premium television channel. They also suggest linking to other videos with annotation. Linking is a really good practice that I only do with a few videos. I have to say linking to videos has helped make those videos popular in my channel.
  6. Create a really good and accurate thumbnail photo to represent your video. Misleading thumbnails are no longer a useful tactic for increasing your YouTube ranking.
  7. Build your YouTube subscriber base with interaction and engagement
  8. Use annotations to keep your views engaged with the video
  9. Use interactive end states with links to important content
  10. The article also has a case study of using an international strategy to gain improved search rankings. I added that video towards the end of this post.

Vine
Vine is a 6 second iOS video app and this article will go over the basics of using Vine as well as some video techniques for using the app.

I want to end the post with a great video explaining how to become the most popular personality on YouTube

Andrew Ledford
Community Television
And
Social Media
For help with your video, online content,
social media, and community management
Call me at
562-423-1691

Music Video Shoot for October 2014

I had a great time yesterday at a music video shoot we did at the studio for a very colorful band. Here are a few photos of me getting the studio set up. I was the studio producer and director for this video.

Me doing my thing as the the studio producer and director for a Music Video
Me doing my thing as the the studio producer and director for a Music Video. I did not like the shadows.
Music Video Shoot In the studio with a green screen
Music Video Shoot In the studio with a green screen
Checking a camera for the Music Video
Checking a camera for the Music Video
In The Studio Control room
In The Studio Control room
In the studio control room checking communication with camera crew
In the studio control room checking communication with camera crew

On Location For My Unscripted Television Show

It has started, we are in production and shooting On The Road With Andrew. Here is a photo of our latest shoot. This is a real learning experience. We always meet such interesting people. I really want to share with others the experiences we have as well as what me and my crew learn about the people and places we visit. We’re going to have some great shows about local history and fun events so stay tuned for educational and entertaining shows to come.

Reporting On The Road With Andrew
Reporting On The Road With Andrew

YouTube News

A lot has been going on with YouTube. They have a new state of the art studio for creators in the Los Angeles area and they redid their Creator Playbook & Creator Hub.

The new studio is for qualified creators. I am not sure what that means. But I don’t think it includes me. The new studio is in a building that Howard Hughes once used. It sounds like they have just about everything a YouTube producer could want. Cameras, green screen, sound stages, back lot, post production facilities, and more.

The best part is it’s free to use, provided you are one of those qualified creators.

Adaptive Dog Training YouTube Channel
Adaptive Dog Training YouTube Channel

It looks like YouTube is going to have a big push for people to link their YouTube account with their Google+ profiles.

I have mentioned this an older post, so this is the update. Soon YouTube will give you a chance to link to business pages, what they call a plus page. While YouTube doesn’t have this feature at the moment they do have the ability to prepare for the change. how do you get ready to connect YouTube and Plus? You will need to associate your business YouTube Channel to your Business Google Plus page. Do this by making sure your YouTube account is the owner of manager of your plus page.

The other big news is that YouTube has added more information to their creators Creator Playbook. I have not gone all the way through the new information. It does explain some of the changes and tells how to use the new features. One change that I am sure most of my readers are aware if is their new method of ranking a video. Videos are now ranked higher for the amount of time spent watching them as opposed to how many times the video is clicked.

Additionally YouTube is now able to add captions to videos in six additional languages. These are German, Italian, French, Portuguese, Russian, and Dutch.

I am wishing you the very best in life,
Andrew Ledford
Dog training website
OCDogTraining.com

P.S. after I posted this blog YouTube came out with a new feature. We knew it was coming and it looks like today is the day. You can now link websites with annotations. Here is the link telling a little more about it. I will need to add a bit more latter.

YouTube will Soon Link To Pages

Here is an interesting development from YouTube.

YouTube is dropping the link your channel and Google plus profile using your real name policy. Today YouTube announced on their blog that you will soon be able to keep you YouTube channel name and still link it to a Google+ page. If I understand right on a business page this should allow several people to manage a YourTube Channel / Google page.

Here is the YouTube post

I am wishing you the very best in life,
Andrew Ledford
Dog training website
OCDogTraining.com

Nitendo Wii, Big Screen TVs and YouTube

Now you can use your Wii to access and control your YouTube experience. that is if you are in the States. It will be coming to other counties soon. At least that is what the YouTube blog says.

The app will give you access to the channels you are subscribed to and to video categories.

Did you catch my blog yesterday about the new annotations YouTube has for making money from your videos?

YouTube Merchandise Annotations

Andrew Video Taping a Dog Event
Andrew Video Taping a Dog Event

I have been hearing that this would be available and today it is. Now you can link directly to your merchandise as long as it’s sold by Google approved venders. Even with these limitations it’s an improvement. I also heard they were going to eliminate the YouTube Merch Store and it looks like today that has started.

From what I understand merchandise is one of the main revenue streams for web series or webisodes. At least it used to be when I was hanging around that crowd. Conditions (the rules) can change pretty quickly online. What was effective last year may be just so so this year or perhaps even extinct.

The other requirement is the annotation link can only go to your own merchandise. I imagine this is to prevent excessive affiliate linking. Although I’m sure an affiliate marketer will find a way around this little impediment. Here is a quote from the YouTube Creators Blog “we require that your Merch Annotations only link to your own licensed merchandise”

Just about everywhere I go in the Google Empire, Google/YouTube is warning about keeping people on the video for as long as possible instead of immediately sending them to buy merchandise.

You must be a partner to use this new feature. Go to here to get directions on how to use the Annotations tool. To get more general information about YouTube annotations try looking at the Getting Started with Annotations.

List of YouTube approved venders

  • Google Play
  • iTunes
  • Spreadshirt
  • District Lines
  • Topspin
  • Cafepress
  • Jinx
  • Shopify
  • Songkick

One author generated merchandise site I find conspicuously missing is Amazon.

Here is the YouTube Creators blog post

I am wishing you the best in videos and the very best in life,
Andrew Ledford
dog training website
OCDogTraining.com

 

Video For Valuable Art of Monica Fleming

LB Open Studio Tours
LB Open Studio Tours

I shot this video of Monica Fleming’s Valuable project with a gopro camera during LB Open Studio Tours in Long Beach California. Unfortunately the mic jack seems to not work very well on my gopro video camera so I did not get audio. That is a real bummer, I thought I had some super interviews. I tested it in the previous video and it seemed to work. I have since found it works but is very fiddly. You need to insert the mic just so or no audio. I hope the new gopro is built a little better. Overall I really like my gopro.