Category Archives: Social Media

Business Social Media Content For the Last Part of November 2014

Posts from my Business Lunch Club Google Plus Page

Are you just getting started in online marketing and promotions? This is a good article to read if you want to get a feel for the basics of online marketing.

Search Engine Optimization – SEO

Do you know about Topic Modeling & Semantic Connectivity? If not you may want to take a look at this video that goes over some of the basics of this emerging topic in Search Engine Optimization

Topic Modeling and search
Topic Modeling and search

A website load time is an increasing ranking factor for search ranking. Could your social media plugins be slowing down your site? If so do you think social shares are more important than SEO?

Quality links are still an important part of a websites ability to rank in Search Engines, and I have a guide on my G+ page that will show you how to do it right.
This guide will give you a blue print for modern link building? Just go to this post and click through to the tutorial/online learning modules for the link building guide.

Modern Link Building
Modern Link Building

Website optimization isn’t all about search engines, it’s about conversions as well. What good is traffic if you don’t have sales? There is a good article about how a lingerie company has made A/B testing a science to improve conversions well above online standards.

A new website ranking factor is whether or not your website is mobile friendly. Google has started tagging mobile friendly sites and this will no doubt become more important in the months to come.

There is also an article about how organic search is transforming business and the speed at which Google search is changing and influencing the transformation.

Social Media
Social media done in just 30 minutes a day. This is a great post for starting your social media habit. I you think you need to be on social but just don’t have the time take a look at this article. If you still can’t manage to find enough time in the day maybe you would like to hire me to help you get started.

If you are in the B2B sector you may want to consider becoming a LinkedIn influencer. The LinkedIn publishing platform is very new so there is a chance to become establish and perhaps entrench in this part of the LI community.

Is Twitter part of your online Social marketing mix? I have used Twitter since the early days. I have to admit I don’t like it as well now as I did when it was new, but I do use it as an important part of my content strategy.

If you market at all on Twitter you may like to know that Twitter’s Historical Content Archive is Now Open to the Public

Pinterest has a great deal of potential. I think the demographic are very good and Pinterest members tend to buy items on their wish lists or what are called pins. The number of search results containing Pinterest content has increased, especially for the categories of beauty, hair, and home.

Pinterest Search Up and  YouTube Gets More Traffic Than FaceBook
Pinterest Search Up and YouTube Gets More Traffic Than FaceBook

I love reading about two of my favorite social site working together as a, one two social media punch. Yes Google Plus and Pinterest is a winning combination. This article also mentions Tumblr, a rather undervalued but useful social media platform.

Speaking of Tumblr, there is new data suggesting it’s now the fastest growing social media platform. I have been experimenting with ways to use Tumblr over the last few months. I would say that it has helped increase my social media footprint.

Social media is all about building an online persona and projecting an online identity. Do you know how self identity influences sharing content on social media? How do you think demographics influence the sharing of content?
Find out in the article about online sharing and how it’s affected by individual identity

Snapchat is a social app that is very popular with young people. They just announced a new feature called Snapcash that allow people to transfer fund to each other.

We all know that a media calendar is important, but do you have a media calendar for the holidays. I believe holidays and annual cultural event can be classified as tent pole moments.

Amazon is muscling in on local. Amazon is starting with the lucrative home improvement and repair segment of the market.

Spending on social media advertising jumped 40 percent this year and it’s expected to increase almost 200 percent by 2018

I want to end the social media section with a short post and graph of the leading social networks worldwide. As of November 2014 and ranked by number of active users. I find it very interesting that Google Plus has slightly more active users than LinkedIn (11 million) and that Tumblr has about 30 million more active users than Instagram

Video
You know I love YouTube and video. Video is one of the most powerful forms of online communication. There is new research that shows 85 percent of adults outside of China now visit YouTube which puts it just a little ahead of FaceBook. Hurray!

I found a very good article about how to best use video. I think this article is great because it’s pretty much what I recommend. You know I love YouTube, but it is not always the best place to put your videos. In this article you will learn the best places to put your videos. You will learn when to put them on your own website, when to use YouTube and when other venues may be better.

How To Best Use Your Video
How To Best Use Your Video

Anyone looking for a job?
I have two articles about Jobs in the local Southern California area.

The first is good news for Orange County, because the unemployment rate fell to 5%.

Job article number two is about questions you should ask when you go to a job interview. You might want to write these down. Otherwise in the excitement of the moment you might forget to go through all of them

Mobile
Are QR codes dead? I have recently been thinking of using QR codes for a fairly complex marketing campaign for a home improvement company. However, I am beginning to think there may be better alternatives.

SMS Marketing
I have developed an interest in SMS Marketing. I think it can accomplish much of what QR codes can with less effort from the user.
the first article is a bit old it is from 2013. A year can make a big difference in the online word because things move so quickly. But I think it still has some good information.

New technology
I have an article about smart windows that are designed to save not only energy but money as well. I need to say I think a more classic look could be achieved with window shutters and they can be used to darken a room for audio visual presentation as well.

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social Media
For help with your online content and social media
Call me at
562-423-1691

My social media activity the last part of November 2014

I always think my Google Plus personal profile has the most interesting and important information of the week. So it is no surprise I lead with this information.

Saturday I received some very sad news, someone who I have wanted to meet for a while now passed away. Some of you may know I am interested in puppetry. Well a great puppet master from Los Angeles pasted on Friday November 28th. I so wanted to do a TV show about Bob Baker, his career, and his puppets. I am sad to say I will now never have the chance to meet him and share with you his wonderful stories. Events like the passing of Bob Baker make me realize how important it is to find some kind of funding for my local Television show, so I can spend more time sharing the stories of wonderful people and less time trying to pay my bills.
Bob Baker died at the age of 90 – a sad day for puppet lovers everywhere.

Bob Baker Passed November 2014
Bob Baker Passed November 2014

I thought this was of some importance since I genuinely enjoy bats. I have liked watching bats from a very early age. The last time I visited my brother in Texas I was treated to a spectacular bat show at a wonderful bat cave. I think I will always remember that night. There is grave concern about bat populations because of their dwindling numbers caused by a terrible bat disease. I found this article that tells about a non lethal means of diagnosing this deadly bat disease. That’s right, there is now a non lethal way to diagnose the terrible White nose syndrome in bats using Black-Lights.

Dogs are considered the oldest domestic animal and there is new evidence that we had domestic dogs over 30,000 years ago

While dogs may be the oldest domestic animal chickens have been found to be quite old as well. This article suggests that chickens are at least 10,000 years old.

If you think those dogs and chickens are rather ancient consider that the small Hominin remains of China found in 1964 are now considered to be over 500,000 thousand years older than previously thought. This cranium is now believed to be 1.15 million years old

Dogs may be over 30,000 years old
Dogs may be over 30,000 years old

Last week we saw quite a bit of racial tension in the United States and I wanted to mention a post I did about the first African Samurai in Japan. He was incorporated into the Oda Clan towards the end of the Sengoku Period

Archaeology
You may know I am quite interested in ancient rock art called pictographs and petroglyphs. There have been some enlightening and wonderful rock art finds in Southeast Asia. I didn’t even know there was surviving rock art in that part of the world. What a magnificent discovery.

There are two posts about ancient trade routes.
One is about the watery ocean trade routes of the ancient Indian Ocean. The other is about the great Silk Road. These are two fascination stories that influenced world populations, trade, and history.
Trade routes of the Indian Ocean

Mysteries of the 1,700-Year-Old Silk Road Uncovered

Preserving archaeological finds that have been submerged in water for very long periods of time is a significant challenge for researchers. Now there is a new way to preserve artifacts from underwater archaeological sites, you can read more in the article I posted on my G+ profile

Silk Road - New Discoveries
Silk Road – New Discoveries

Social Media

Video
YouTube is adding new features. Two that I am interested in seeing are shared moderation and a GIF maker.
I think shared moderation will be helpful for business accounts. I believe that the GIF maker will make YouTube videos more sharable as micro videos. Micro videos and GIFs are a very popular form of content that also have a very high share rate.

In addition to the new YouTube features I posted an Asian video site because it is supposed to have an innovative form of user generated subtitling. There is a rumor that YouTube may incorporate a similar subtitling feature.

My Happy Thanksgiving G+ video highlights Dogs from the Google Plus Dogs Community

Have you ever heard the phase or a similar one to “they drank the cool aid?” The day I posted this article I read a search engine optimization article that talked about how some SEO companies where giving bad advice to businesses. The businesses that took the bad advice were referred to as those who “drank the cool aid.” Well that phase started from an even that happened November 18th, 1978 when 918 members of the “People’s Temple” cult commit suicide at Jonestown.

Check out my Pinterest account, it is getting close to a milestone in my Pinterest experiment. I will talk more about the Pinterest experiment in future.

As these posts are getting longer I think I will separate my personal profile information from my business pages. I am not sure how the publishing schedule will go, but I would like to do the business information in the middle of the week. What do you think – business first part of the week or personal profile info the first part of the week?

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social Media
562-423-1691

Review of my social media account activity 11-17-14

As usual I will start with Google Plus, because that is where I post the most.

Video
I want to start with two new video cameras
The first is an action camera with a 300° rotating

The second is an innovative 4K camera from JVC. Actually they announced 3 new cameras in this category

You know I like to keep up to date on new media and online video, so it’s no surprise that I have a new YouTube post as well

Andrew's Google Plus 11-14
Andrew’s Google Plus 11-14 Dog and Ancient DNA

Dog Training
I added posts about a new article on my OCDogTraining.com site to most of my social media accounts. This article will give more information about German Shorthaired Pointers than the video I published on YouTube

History, Archaeology, and Paleontology
If you follow me on G+ you will know I like learning about history, archaeology, and paleontology. Well, we have some great articles posted about some remarkable new findings.
Starting with an amazing discovery about the genetic origins of Non-African humanity

Then there is some information about a 1 .5 foot dolphin like amphibian called an ichthyosaur

Andrew's G+ 11-14 Terra-Cotta Warriors and cute gals from a year ago

Andrew’s G+ 11-14 Terra-Cotta Warriors and cute gals from a year ago

Are you interested in the Chinese Terra-Cotta Warriors? You guessed it, there is new information about this incredible historic site.

If you have talked with me you may know I am interested in Constantinople and the Byzantine Empire. There may have been a spectacular new find in this ancient city. However, a construction company tried to hide it so they could profit by its destruction.

My Google Plus Business page has been more active

There is also increased activity on my G+ Business Community

Big news – I changed the profile logo on the Business Lunch Club page. I am always telling people they need to let others know who is posting for the page. Now that I am using this page more I thought I should take my own advice.

Business Profile 11-14
Business Profile 11-14

Video Posts
A post about video production

A Checklist of 8 Best Practices for Successful Video Campaigns

Information about Company Branded Videos

Good advice for your YouTube Channel
Shared from my personal profile stream
How to make your first impressions on YouTube count

Google Plus
Over the last 9 days I have been investigating the role trust plays in not only acquiring new business but also quality talent/employees, and brand supporters. Google too is looking for trust as well as authority

It is probably a good idea for every business to have an active Google Plus Business Page and this article gives advice on building a following.

General online marketing and website posts
Are you concerned about your competition using your brand’s trademark to compete against you?

I have been doing a lot of research on what constitutes building online rust – What are the trust signals people pay attention too?

Using trust signals on a website

Basic trust signals the average person looks for

How Trust Signals Can Double Your Conversions

Social Media Posts
Evidence that Pinterest is becoming more popular with men

Business and Pinterest 11-14
Business and Pinterest 11-14

More information about Pinterest and marketing

How do you use Social Media?
Do you want to know what you should not do with social media if you want to win friends and influence people?

Twitter can be a useful social media platform, did it just get more useful? Twitter’s renewed focus on search engine optimization

Some Twitter tips – 14 Ways to Make Your Twitter Updates More Creative

You may know I like Tumlr and while this post is not on my Tumblr account, it is useful for those who are trying to build a Tumblr following.
“Here are some tips for building followers and using tumblr.”

Search Engines

Do you have a marketing strategy that incorporates SEO?

How to Perform the Ultimate Local SEO Audit

Repost of my “Social Media and SEO is now More than Social Media and SEO” plus a related article from Search Engine Land about “SEO Must Be About More Than Your Website

Email Marketing Posts
The New Gmail Promotions Tab
Gmail is bringing large graphics and infinite scrolling into the Promotions tab:

More Video and Film
We will end the business page posts with my friend’s film festival
The 6th Annual New Media Film Festival®
June 9th & 10th 2015 Los Angeles CA

I think this week I will finish up with my marketing Pinterest board. I am using it to collect interesting advertising art and other relevant marketing ideas.

I am wishing all of you the very best
Andrew Ledford

Andrew’s Social Media for the week prior to 11-4-14

First of November and this year has gone by very quickly. Last week in my social media I started posting more on my Google Plus Business page and I started a new board on Pinterest.

First we will start with my Google plus profile page
A great artistic and archaeological find from what was Baekje. Baekje was one of the old Three Kingdoms of Korea.

Andrew's Google Plus Profile 11-4-14
Andrew’s Google Plus Profile 11-4-14

Next we have a post about an archaeological site that is being explored with new found peace in one of the Kurdish regions that I think is in Turkey. Kurdish Archaeological site

If you like English history and Archaeology you will be pleased to know that you can now download a good many monographs from the English Heritage Publishing catalog for FREE

I also have a post about smartly targeted video ads. What makes these ads so smart is that they aggregate information from many different sources and compile a profile to serve video ads to.

If you are interested in solar technology you will find the article about Plasmonic Solar Cell thought provoking

The Greek Government is going to make a whole island an outdoor museum. Despotiko is a small Greek island in the southern Aegean. I imagine this will become a hot tourist attraction. I know I want to go see it.

Finally we have the discovery of a new geoglyph that is proving to be the oldest in the world. I find this fascinating. It is not in South America but Europe. Guess what it looks like – a moose or in Europe it would be called an elk.

Andrew's Google Plus 11-4-14
Andrew’s Google Plus 11-4-14

On to  my Google Plus Business page

Tumblr updates its video player. I am a Tumblr fan so I found this more interesting than others my age.

The politics of solar power and how regulators are trying to develop metering choices.

More about SolarCity’s purchase of supporting vertical businesses.

Google Business Page 11-4-14
Google Business Page 11-4-14

Information about Google search updates. everyone online should at least be aware of what Google search is up to, at least as best as we can

I also found a post about influencer video marketing. I have a friend who is quite active in this video niche. You might even see his picture in some of the older posts.

Sponsorship is something I have been thinking of and reading more about lately. So it should come as no surprise that I have posted an article about “Measuring sponsorship ROI: when the wrong people buy corporate sponsorship on your behalf.” learn what the difference is between donations and sponsorships.

I also have another video posted on G+ about using video for business. I thought this video was quite inspiring.

News about my G+ dog training page
On my Adaptive Dog Training page I am at 1,274 followers. As best as I can remember it was just about a year ago that I decided to get the follower count to 500. I recently started using that page again and I’m starting to see more engagement on the page and the followers are increasing too.

Pinterest
On Pinterest I found a mantis chasing a red laser pointer and thought it was interesting since dogs and cats do the same thing. The link takes you to the GIF

My new Pinterest lighting board is at http://www.pinterest.com/andrewledford/lighting/. I don’t have a lot there now, but I was posting so may lighting pins I thought I needed a separate board.

Tumblr
Last week was Godzilla’s 60th Anniversary!