Category Archives: Online Marketing

SMMOC white Board September 15, 2012

Social Media Mastermind Orange County Notes 9/15/12

Klout can use facebook business page instead of personal profile \

A klout score of 60 is considered the mark for social media hires

Understand your customer’s vision of your business – serve those who aline with your vision

Sarah Hill for Google hangouts

Get people to do something more than look at the post – to look at your work – get them to take action, to click

Sigmoud curve = business cycle – paradigm shift happens at the peak of the business cycle with a change of mindset the pivot

Use pr approach to social media

Don’t work on non income generating activity

Social media is just a tool to amplify your message flyers somewhat like pinterest for hiring online. When using make sure those you hire are native American English speakers

4 things you should consider when posting on social media

SMMOC Board B 9-15-12
SMMOC Board B 9-15-12

God Google I’m Moving My Main Website

I have decided to completely redesign my main website. Not only am I going to redesign the site but I am going to move it to a website that is now getting very little traffic. Along with the move I am going to try to consolidate several of my other sites into the site. Sadly I think my link directory is going to need to find a new home. That’s okay, I have not had the time to maintain the directory anyway. Helping other does have a cost. While I am getting rid of the directory I am going to find a way to help those who do refer traffic to my site.

Up until recently I have not wanted to touch my main site because it got too much traffic to mess with. However my traffic has gone down significantly since baby google started playing with penguins.

It has dawned on me that google now makes the rules for how websites are designed and what people do with their sites. Gone are the days of friendly cross linking. I still want to trade links, but the mighty google has spoken and now all yee who trade links are sinners and the wages of sin is death. Either a slow death of low search rankings or heaven forbid de-indexing your site from The All Mighty. Matt is standing at the pearly gate weighing your page rank and judging where thou shall be cast.

This is understandable now that google is focusing on local listing. I do admit some of my local sites with a lot of links are in direct competition with The All Mighty. all my sight are small and no doubt insignificant for a mega giant like the big G. I don’t even think I have 12 dedicated followers.

I think that the internet’s culture of sharing needs to prevail, at least in some form. Even if that culture is in the form of a rogue cult. Not a bad cult, but a good one. A cult of “don’t be evil.” It will be a cult of helping. In fact helping small businesses is one of the things I want to do with a few of the new sites I’m working on. I hope to create a kind of semi secret cult of sharing. Starting with a group of pet professionals who share their websites and personal recommendation with each other and net citizens. This is no different than old fashion social networking. Closer to the face to face networking than facebook or twitter networking. If that works well I have also started a program for local businesses to do the same thing. The local program is still in the stage of conception. I guess that could be called genesis. Okay WordPress folks I’m not talking about the blog theme.

I started many of directory/link website over 10 years ago when the economy was in a downturn to help local businesses and I am still trying to find a way where with very little resources I can help small businesses survive and prosper.

I’m wishing you the very best

Google what did I do wrong?

I am really confused by Google’s idea of quality content. I am building a new website about rice cookers at (Update – I no longer have this website.) For a few weeks I have had a sentence to two about the new site coming soon and it was ranking on the 8th page of Google under “buy a rice cooker.” I added content and now the site is nowhere to be found.

Getting the content is a story unto itself. I hired someone to write it. In my opinion the original article was of such low quality I decided to totally rewrite the article. Not only did I not like how it was written I thought it had inaccuracies as well. I will be experimenting with a new site publishing low quality content because I want to see if quality really matters.

Even though I invested a significant amount of time and resources into the article, I am still vanquished to the hinterlands.

I don’t have any affiliate link on the site at this time, although I will be adding those soon. First I think I need to experiment with taking out the many instances of rice cooker and see if that help bring my site back from languishing in the wilderness.