Category Archives: Online Marketing

Social Media and SEO is now More than Social Media and SEO

The idea for this article started after I spent about hour and a half looking over a company’s web presents. The company in question made a public announcement that they were looking for some social media help. They stated they are looking for someone who is a good fit with the company culture. I do agree that all team members should be a good fit. So that is a good beginning to their quest for social media success.

Even the Los Angeles County Museum of Art needs a marketing orientation to stay relevant. This photos was taken on one of my many trips to the Los Angeles County Museum of Art
Even the Los Angeles County Museum of Art needs a marketing orientation to stay relevant. This photos was taken on one of my many trips to the Los Angeles County Museum of Art

While looking at this companies websites and social accounts it dawned on me that social media marketing is no longer only about social media. It is standard marketing with a social layer. I think we can take a lesson from Google Plus on this. Google Plus is the social layer overseeing all the other Google properties.

The first thing a business needs to do if they want to engage in social media promotion is develop a market orientation. First they need to make sure they have products that will encourage goodwill and good reviews. Reviews are a whole different subject that I have begun to explore on this blog. Stay tuned for more review analysis to come.

What is the product? I think we can say that the businesses product involves the complete marketing mix. The classic marketing mix consists of the 4 Ps. Product, placement, promotion, and place. Since I was in school there have been newer models of the marketing mix. I am working on developing a hybrid model incorporating 9 positions that a tai chi chuan instructor taught me. These positions can be thought of as physical or philosophical. We can also think of philosophical as theoretical. The theoretical positions would fit nicely into a business model and could incorporate many of the success principles of Sun Tzu.

Marketing Orientation

The main take away is that for social media to be most successful the participating business needs a marketing orientation. As I understand it, a marketing orientation involved developing a culture around continuously improving the customer’s (target market’s) experience. This is done first by gathering relevant information about the customer’s wants and needs as well as the organizations ability to meet those needs. Once high quality information about the customer’s wants and needs is gather it then has to be given to others in the organization so that everyone can ensure the customer’s needs are met.

Here are some of explanations of marketing orientation from wikipedia.org
Kohli and Jaworski (1990) defined market orientation as “the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it”

Narver and Slater (1990) defined market orientation as “the organization culture that most effectively and efficient creates the necessary behaviors for the creation of superior value for buyers and, thus, continuous superior performance for the business.”

We need to always be mindful that an organization has many different customers both outside and inside the organization.

I am wishing you the very best in business and in life,
Andrew Ledford
Social marketing
And
Dog Training
714-827-4058

SMMOC June 22 Whiteboard and Lunch with John Chow

Social Media Mastermind Orange County Bob Watson
Social Media Mastermind Orange County Bob Watson

 

 

We had another informative morning of social media with Social Media Mastermind Orange County.

 

 

SSMOC Board 6-22-13
SSMOC Board 6-22-13
SMMOC Whiteboard 6-22-13
SMMOC Whiteboard 6-22-13

After the lively discussion it was time to visit with friends over lunch with John Chow. I was glad to see Chris Voss brought his dog who was very well behaved. That is, the dog was well behaved.

John Chow and Chris Voss
John Chow and Chris Voss
Chris Voss and his dog at dot com pho
Chris Voss and his dog at dot com pho

Wishing you the very best in dogs and in life,
Andrew Ledford
OCDogTraining.com

Veterinary Marketing and Social Media

I talked with the front office staff and some vet techs at five veterinarian practices yesterday. As we were chatting I ask if they knew what Google Hangouts were and none of them knew.

This is a screen capture of my Dogs Community on Google Plus.
This is a screen capture of my Dogs Community on Google Plus. I used to work on this site up to 16 hours a day. At the time of this post it is the 18th largest public community on Google+

While I invited the practices to do a hangout on air with me I am quite sure none of them will find time for this type of promotion. It does seem that Veterinary practices are reluctant to embrace online marketing.

In the late 90s and early 2000s I tried to get many veterinary practices to get a website and most did not want one until well into the 2000s. Some still don’t have one.

Before Google focused on local I could help many vet practices with their online marketing by putting them in one of my local directories. Generally if I made a page for the practice I could get them to rank fairly well in search engines. Then I would add updates when I talked to them every few months. Directories do not do as well as they used to.

Now I am focusing more on social media. There are some great tools out there. One problem is that many social media tools require a big time investment. I am working on developing systems where pet professionals can piggyback on my social media. Doing Google Hangouts is one area that can help. Hangouts can be done as a simple chat or they can be leveraged into something more than a talking heads video. While they do require some preproduction preparation they can be reused on many platforms such as embedding them into a website or on other social media

I am offering to help local veterinarians with their online and social media. Just give me a call and we can set up an appointment. I serve Southern California mainly Orange County, Long Beach, the Los Angeles area, San Gabriel Valley, and the Western Inland Empire. I am also be open to talking with people in the Palm Springs area. If you are outside my normal working area we can still talk on the phone or do a Google Hangout.

I am wishing you the very best in dogs and in life,
Andrew Ledford
OCDogTraining.com

Social Media Mastermind Orange County May 18 Whiteboard

One if the big take a ways from this meeting was that there is a trend to design websites for mobile first. For many average desk top user this is becoming painfully apparent. First was windows 8 and last week Google Plus changed to a mobile design. I do not particularly like using a mobile interface on my large screen desktop. And many people don’t like the tiles or cards of windows 8. I have not used it yet. I am happy enough with windows 7.

Change is here and perhaps we should all start considering making our websites desktop unfriendly.

Social Media Mastermind Orange County board 5-18-13
Social Media Mastermind Orange County board 5-18-13

When it comes to book marketing it was suggested to look at and perhaps model Scott Sigler of http://scottsigler.com/. I am not using hotlinks because I have become a G fearing person. Doesn’t the big G know everything you do? If not now it will soon. How do you feel about that?

We also talked about customer relationship management and a few different solutions. This is something that is different for each business so no one size fits all.

To get on a best sellers list on Amazon use a very very niche title.

We also talked a little about what constitutes and affiliate relationship and expanded the traditional definition.

This blog post is from handwritten notes. Which are not as easy to read as when I use my computer. It was an experiment using a tablet – a writing tablet.

SMMOC Crowd 5-18-13
SMMOC Crowd 5-18-13
Social Media Mastermind Orange County 5-18-13
Social Media Mastermind Orange County 5-18-13

I am wishing you the very best in life,
Andrew Ledford
OCDogTraining.com
714-827-4058

Social Media Mastermind Orange County Whiteboard May 11

Today I have a picture of the whiteboard from Social Media Mastermind Orange County. I also have a rare photo of me. I am usually behind the camera.

Whiteboard Social Media Mastermind Orange County 5-11-13
Whiteboard Social Media Mastermind Orange County 5-11-13

This was an informative meet as usual.
Some of the highlights

  • LinkedIn’s new customer relationship management system and how it will be a game changer for sales employees. This will allow people to take their client base with them when they change jobs. It is like Google authorship for sales people and other professionals.
  • Finding influential bloggers with Ecairn and radiant6
  • Tracking twitter followers with Nutshell and Twitter counter as well as getting more twitter followers with Twiends.com

 

That Looks Like Me
That Looks Like Me

Wishing you the very best in dogs and in life,
Andrew Ledford
OCDogTraining.com

 

Is Google Plus Really a Ghost Town?

Is Google like Bodie or like the city that grew up near the first recorded California gold discovery? That city is just south of the low producing gold fields of Rancho San Francisco?

Google Isn't A Desert Ghost Town
Google Isn’t A Desert Ghost Town

I have always been interested in prospecting for gold as well as ghost towns and abandoned forts. As my story about Rattlesnake Sam may have indicated. If you are interested in finding online gold or how boomtowns and ghost towns develop, you may want to consider staking a claim on Google Plus.

Contrary to popular misconception Google+ isn’t a ghost town. With the introduction of communities it is coming out of the tent city or pueblo phase and moving towards becoming a major metropolitan.

People on Google seem to be more open to connecting with strangers than is the custom on facebook. On Google+ you classify your contacts within circles. I have circles for people I know and several for other classifications of people. Now that I have a dog community my dog people circle is starting to grow. I also have a special circle for businesses. You can get quite creative with circles. One idea for managing hangout guests is to put them in a special circle. Circles also have the potential to be used for segmenting people who pay for content. Once people realize the power of combining circles with other Google products we’ll see some innovative business models develop.

I suggest my friends start upping their activity on Google because it won’t always be so friendly. Right now Google+ reminds me a little of twitter when it first started. I think there is lower noise to signal on Google than many other social networks. But that could be because I never really got into facebook and I follow too many people on twitter. It’s my belief that the new twitter design made the service less useful, unless you use a twitter client. Since the redesign of the interface I am not on twitter nearly as much as I used to be.

Someday Google will be a noisy bustling boomtown with hucksters and snake oil salesmen galore. When that happens people will be less trusting. At that point the big G will need to implement stricter rules which will make life more difficult for all the citizens, but quite possibly the new comers will be most affected.

I am wishing you the very best in life,
Andrew Ledford
Dog training website
OCDogTraining.com

Social Media for Entertainment and Bands

Our hosts for Social Media Campfire
Our hosts for Social Media Campfire

On Tuesday night I attended another Social Media Campfire gathering. Social Media Campfire is a meetup group for social media professional. As their meetup page says “the meetings are -not- geared towards newbies (no Social Media 101).”

As always this meeting was enjoyable and educational. I don’t really have any notes or good video. I had such a busy day there was not tome to stop by the house and pick up my computer and all my video cameras except my Kodak Zi8 had dead batteries or full memory cards.

The presentation was about social media marketing for bands and the entertainment industry. The presenter was by Sarah Wefald- https://twitter.com/holydivermedia. Sarah shared some great insight about the music industry. I was particularly interested in how video really drives engagement and popularity. There is one kind of video that is very effective for driving engagement that I would never have thought of. I would tell you but I am thinking it may be like the secret teaching of the masters and not meant for public consumption. Along with learning more about the entertainment and music industry I developed a better understanding of how social media can be used for connecting with fans.

SMMOC Whiteboard – Notes September 29, 2012

Social Media Mastermind Orange County Notes and Whiteboard for 9/29/12

SMMOC Board 9-29-12
SMMOC Board 9-29-12

Linkedin endorsement are like FaceBook likes. Will help with linkedin search
On linkedin
12% 300k income
35% workforce
You can drag your recommendation towards the top – this is what people use to verify a person’s worth

Should you set up pinterest in personal name or business name? Use the name that has the most followers on other platforms

Viraliti.com will pin for $
will repin 3 times jmhhacker on Fivrr.com

Number of followers need for making a profit on social network
25,000 on twitter
5,000 followers to be able to monetize

$89 at twiends for twitter followers

In relation to the marketing of Avatar
You have to promote
Need to identify your affiliates

The value of evernote
Passbook for QR code organization

hootsuite can add linkedin groups as a separate network.