Category Archives: Online Marketing

FTC Rules On Disclosure A Synopsis Of Brian Heidelberger’s Video

Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691

FTC Rules On Disclosure
FTC Rules On Disclosure

Oh my goodness, the monster behind online promotions – that’s right – FTC rules on disclosure
This post is a brief synopsis of the video from https://twitter.com/briheidelberger
Disclosure – I receive compensation for posts and videos, however, I did not receive any for this one

Here is a rundown of some of the main points in the video. I suggest you watch the video to get additional information and a better understanding.

  1. Enforcement is focused on advertisers and PR/ad agencies
    You need to disclose if the audience doesn’t understand the speaker’s relationship with the item being promoted.
  2. FTC says you need to post a disclosure even if a product is only being used. (I want to see this one enforced in a major motion picture) So much for product placement.
  3. Technically, if you compensate someone to share a post it needs to be disclosed
  4. The FTC suggests that advertisers should not encourage compensation for the use of features that do not allow for disclosure, such as likes on FaceBook or +1s on G+
  5. Links to pages with a disclosure are no longer sufficient to satisfy the FTC.
    Advertisers are libel for the actions of its advertising agency in regards to ensuring that influencers use the proper disclosures.
  6. In addition, the advertising agency is also responsible, even if the advertiser signs off on the campaign
  7. Disclosure contracts with bloggers and influencers are not enough, an agency/advertiser also needs to monitor the influencers activity and if there are inappropriate promotions then the agency/advertiser needs to request a revision to bring the post into compliance.

Video link
http://bcove.me/arggfqt2
Unfortunately the video uses flash

If you want to learn more about Google or just like my posts you may also want to follow me Andrew Ledford on G+

Business and Social News The End and Beginning Of The Year

Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691

My latest social media, online, and business notes covering what I have been reading.

The biggest new so far is that Twitter is going to launch a new native video player. This could be a game changer. I plan on talking more about this next week.

I am entering a project that may make it so I have less time to post over the next month, don’t despair I am not planning on going away.

Website and Online Terminology
Are you mystified by the alphabet soup and strange terms your web developer or online promotions person uses? If so you will want to take a look at the article about “Understanding Your B2B Website: 10 Key Terms to Know”

How Nonemployed Americans Spend Their Weekdays
How Nonemployed Americans Spend Their Weekdays

Have you ever wanted to know how people who are unemployed spend their time? Now you can find out – my business profile has a link to the study. The spoiler men spend more of their time watching TV and women without jobs spend more time taking care of others.

SEO
I don’t have a whole lot about Search Engine Optimization this time. I think we will begin to see less and less about SEO as it becomes more integrated into the overall online footprint.
There is an article about using words relevant or related to keywords for higher search engine ranking.
The underlying theme I get from all of the new SEO advice is write for the Reader’s Intention.

If you like watching video there is a post about defining and offering “Unique value” as an SEO tactic.

Sharing and resharing content in social is an important tactic for some people and brands. If you visit my business profile you can read about “10 Real Time Content Discovery Tools for Curation, Engagement and Sharing”

I have once again posted a couple of the installments of the online marketing posts from my online friend.
This post is quite basic, but it is a good read for those thinking about hiring a person to do their online promotions.
Strategy 6: Getting the Most From the Art of Findability from the Building a Better Business Website book.
And
The next chapter is about networking. Networking is an old idea, but social media gives it a modern twist.
Strategy #7: Reaching Farther with Social Media

Reaching Farther With Social Media
Reaching Farther With Social Media

As you can guess predictions are big in social media and marketing at the beginning of the year. I have one article on my page that has the prediction of many people in the social media world. The consensus seems to be that Instagram will be the big winner for 2015 and that FaceBook and Twitter will still be the top go to platforms for online marketing. YouTube and LinkedIn are also a popular choices as most important social platforms for 2015 although coming in behind Instagram. However the most important service/site may not have even been mentioned. There could be something new that we have not even heard of. But I do think the Twitter video player will be something to watch. Twitters native video may end up being the secret sauce Twitter is looking for.

There is a new social app called Plague that could become quite popular. Most social media is shared between people who have some type of connection such as followers. With plague, sharing is done by passing the post to the four closest Plague users. These four users can each either pass it along to four more nearby users or strike it down and stop the spread.
I like this idea and am interested in testing the app as it comes online.

For those interested in commodities and mining I have a post about the top mining mergers and acquisitions of 2014

Pinterest is still a hot social media platform, so we will continue to see authors writing and trying to get attention with this platform as a marketing tool.
On my G+ business page you will find an article with new Pinterest stats, such as it is “the fast-growing social network and now accounts for 23% of global e-commerce sales. This article also states that 1/3 of all new sign-ups are men.” I have been talking about both of these metrics for a few months so if you are a regular reader this should be no surprise.

This article goes over several boards that the author thinks every business should have. I don’t necessarily agree with their recommendation, but they are worth considering.

5 Pinterest Boards You Should Have
5 Pinterest Boards You Should Have

Over the last couple of weeks LinkedIn has been in my newsfeed quite a bit. One important change with Linkedin is that they are raising their prices.
In fact this is one of the biggest trends I see for 2015. As social sites get more powerful they are going to start demanding more hard dollars to use them. I have also heard MeetUp is raising their prices as well. The MeetUp price hike is something I still need to investigate.

Another interesting statistic is that most top CEOs, we are talking 68 percent of them, don’t use social media at all.

If you are into somewhat questionable and sneaky marketing there is an article on the business page going over how to get an email address for making LinkedIn requests. I think it may be good for people to be aware of this so they know when they are being aggressively targeted with less than platform intended requests.

There is also an article about spamming, oh I mean, sharing the same post to multiple linkedIn groups for maximum exposure. I have found that the spam in LinkedIn Group makes them less and less useful

I want to end with what some consider an important part of sharing to multiple social platforms and that is tailoring the message to the platform. This is a simple idea that is more difficult to actually do.

Personalize Your Message
Personalize Your Message

Andrew Ledford
Community Television
And
Social Media
For help with your video, online content,
social media, and community management
Call me at
562-423-1691

Business Social Media Posts December 2014

Helping businesses and individual with video, community management, and social media
Andrew Ledford 562-423-1691

Welcome to my social media activity for December. This is where I highlight the content I have curated on Social media. I’m planning on doing my curated business content every other week and will also use the same schedule for my personal curations on alternate weeks.

Is WordPress Ready to Revolutionize Online Publishing – Again
What could be the biggest news in my social stream is a few months old. This event happened in April, but with the New Year fast approaching I have started to really consider its importance to online publishing. WordPress bought an online publishing company called Scroll Kit. The new addition to WordPress could threaten Tumblr’s rise. ScrollKit will let one person publish content that used to require large content production teams to create.

Business Social Media December 2014
Business Social Media December 2014

There are a couple of posts about building better business websites. If you’re thinking about building your first website or re-launching an old site I would recommend taking a look at these two articles.
Article 1
Building Better Business Websites – Strategy 2
Building Better Business Websites: Strategy 3:

Do you need some advice on rebranding your identity online? This is something I have been working on. While I have been involved with building websites, online marketing, and social media communities for over 16 years most people do not know about that aspect of my life. Just about everyone thinks of me as the dog trainer.

SEO
I do have a Search Engine Optimization (SEO) article on the page. I found this article quite helpful and think it is something people unfamiliar with SEO should read. I often see companies advertising for SEO jobs that really should read this article too. Often I see that a business wants to hire someone based not on just one, but several of these Search Engine Optimization myths.
The article is called 27 biggest myths about SEO

LinkedIn’s SlideShare
There is a good basic article on what SlideShare is and using it for B2B Lead Generation. I think one of the most interesting bits of information in this article is that soon SlideShare’s pro features will be free.

Pinterest
For those of you getting started with Pinterest I have an article that will give you some ideas about how to start using this photo sharing social network.
Yahoo
When people think of advertising online most of us think first of Google AdWords and then FaceBook ads. Well Yahoo is making a comeback in the form of mobile advertising and it may be a useful advertising platform for your business.

Social Media Curated Business Posts December 2014
Social Media Curated Business Posts December 2014

Tumblr
Yahoo’s social blogging site Tumblr made it into the page stream again. I have written about Tumblr’s gain in popularity in the past and it looks like more and more social media people are starting to take notice of Tumblr too. This article is about using Tumblr for job recruitment. Now that is something I have never thought of using Tumblr for. But I do have my eye on a few people who would make great guests for my Television/ITV/YouTube show

Microsoft Language Translation
I was interested in working for a Chinese language teaching company helping them with their online community management and social media so I have been paying a little more attention to this area than usual. If you know me you know I am quite interested in language and I have been trying to follow what Microsoft is doing with language translation. I posted an article that tells about Microsoft finally releasing their translation technology for beta testing through Skype. The first language being tested is Spanish. I have a feeling that German is next on the release schedule. In my opinion it will be some time before they release a Japanese or Chinese version.

Andrew Ledford
Community Television
And
Social Media
For help with your video, online content,
social media, and community management
Call me at
562-423-1691

Google News – New And Improved No CAPTCHA reCAPTCHA + Video

Google reCAPTCHA
Google reCAPTCHA

Google has been very busy this week. Yesterday they introduced a new CAPTCHA called No CAPTCHA reCAPTCHA. I think people will probably call it the reCAPTCHA. I know the CAPTCHA is one of the most annoying parts of one of my signup forms. It will be good to replace it with something a little more people friendly.

Andrew Ledford
Community Television
And
Social Media
For help with your video, online content,
social media, and community management
Call me at
562-423-1691

News From My Social Media Posts

I thought I would try a little experiment and go over some of the things I am posting on social media. If you follow my social streams you will have probably already seen a lot of these articles and posts.

My Google Plus profile usually has posts that I think have a great deal of significance. Some are just for fun, but most have great historic and/or contemporary value. I will also post articles and picture from my websites on this account.

Andrew's Google +
Andrew’s Google +

My Google Plus Business Lunch Club Page is where I am most likely to post business and social media articles and information.

Tumbler is probably one of my favorite social media sites at the moment. So you are likely to see a few posts from Tumblr as well. While I love Tumblr, I mostly reblog other people’s posts on that site. But it is a great place for discovering interesting information.
Once in a while I may mention a Pinterest Post. However, I mostly use Pinterest to organize my Tumblr posts.

On with the news according to Andrew
One of the largest gold nuggets is soon to be auctioned off.

Notebook from one of the famous expeditions of the early 1900s discovered.
Antarctic thaw reveals photographer’s notebook from Captain Scott’s Antarctic hut. Now that was a travel photography trip not to be forgotten

Do you remember the sensation the Hobbit people of Indonesia caused? Well there is some evidence that they may be more closely related to Lucy than to modern humans. I remember as a youngster I was supposed to see Dr Leakey speak at the museum, however he passed away just before the lecture.

I also posted an interesting article about when Europeans developed the ability to digest milk. This is a subject I am quite interested in. You can expect more articles about this in the future.

On my G+ profile there is also a link to download a free identification guide to the main types of English medieval coins dating from 1066 – 1544

Now here is something that is both fascinating and quite amazing – a rare textile made from the silk of more than a million wild spiders. I like textiles, but I have never seen anything like this.

Spider Textile
Spider Textile

Here is some news that we should all find interesting if not scary (yes it is close to Halloween.) A team of scientists led by Oxford University in the UK and the University of Leuven in Belgium have reconstructed the genetic history of the HIV-1 group M pandemic, which is the strain that affects the world today.

Now we come to a bit of social science and the limitations of the human brain
The Dunbar number – Can you really have more than 150 friends?

I think I will end my Google Plus recap with one of my favorite and fun post an all black chicken.

Black Chicken
Black Chicken

Business
SOLARCITY INNOVATES AGAIN WITH A PUBLIC OFFERING OF SOLAR BONDS

How The Michelin Guide Made A Tire Company The World’s Fine Dining Authority

More Solar City News
SolarCity & REC Solar Expand Module Supply Agreement To 220 MW

Google is investing in Realistic 3-D that will become a game changer not only for entertainment but for business and consumers as well.

FaceBook Stalker ads freak people out.

I also have an article about companies not being prepared for serious digital competition.

Tumblr

One of my favorite Tumblr post is about nature and how whales sleep

I believe it was also the anniversary of the attempted assassination of Roosevelt

 

Social Media Mastermind Orange County May 26, 2014

SMMOC Whiteboard Bob (Robert) Watson at the helm
SMMOC Whiteboard Bob (Robert) Watson at the helm

The last SMMOC was an unusual meeting in that it was little light on content.
We had an interesting conversation about the pros and cons of developing a new app. The one in question was called luxping.

One of the best marketing tips came from john chow about using FaceBook’s behavioral targeting to find hot prospects. The week’s best quote is “FaceBook is too big to ignore.”

SMMOC 5 24 2014
SMMOC 5 24 2014

It was also reported that if you have very good content that gets good interaction you might get as high as 40 percent reach on your FaceBook business page posts. If your content is not popular you might get 10 percent or maybe less reach on your posts.

SMMOC Group
SMMOC Group

It was suggested that Hubspot is a very good solution to centralize a business’s online communications. At least one person reported that Hubspot can be used like a command and control center sending posts to email, social media, blogs and other online touch points.

The hub and spokes online model was talked about with an emphasis on the center of the wheel, your hub, is your brand.

We also talked about abandoning social media in favor of just using a blog/website as a person’s online presents. Many people felt this practice could leave a business vulnerable to negative comments without the chance to respond.

There was one gem of an idea that you would have had to been there to learn about. I think I will use it as one of those semi secret marketing tactics I use for myself and people I work with.

That was about it for this week.

SMMOC Whiteboard 5-24-14
SMMOC Whiteboard 5-24-14
SMMOC 2nd Whiteboard 5-24-14
SMMOC 2nd Whiteboard 5-24-14

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social marketing
562-423-1691
Services and Products

What is online marketing? It Is Communication

The first thing I want to mention for those who are overwhelmed by online marketing is that it is basically communication. Communicating a message is the same thing businesses have always done. Online marketing is just another way to get the message out.

Google wants to be your master and own the internet
Google wants to own the internet

I would say it’s much more challenging to get your message seen now than it was in the late 90s and early 2000s. With each day online distribution is owned more and more by big businesses such as Google and FaceBook. New media is becoming a lot like old media where you need to pay if you want to have accesses to distribution. It used to be that businesses were a lot more equal and people a lot more likely to engage.

We are lucky that there are still emerging online platforms that don’t charge a fee. Some platforms worth looking at are Google Plus, YouTube, LinketdtIn, Twitter, and Pinterest, I also think Tumblr and Instagram have potential for some businesses. Even the short format videos of Vine can sometimes be used for effective communication. While these platforms are free to use, online marketing has never been completely free. It has always required content creation and content creation takes time, skill, and resources. Time, skill, and resources cost money.

It used to be all a local business needed to do was create useful content and they could do fairly well online. I noticed that changing when Google decided to get into local search. There are other factors as well, such as now there are more local businesses competing for online attention. But the main reason content alone doesn’t work as well as it once did is because of the algorithms used by gatekeepers that dish out online information.

Search engine optimization = SEO, is the art of optimizing online content to get high ranking in search engines. Online content is usually optimized for key words. Keyword optimization is changing with the adoption of new search engine technologies.

One of the current search technologies being developed is semantic search. Google’s Hummingbird update was a major change incorporating a new semantic search algorithm. Semantic search tries to understand the meaning of what a person wants information about. When I was much younger I read California Senator Hayakawa’s book on semantics, and as I remember, understanding semantics is not always easy for our human brains let alone a 2014 computer.

In the near future computers will be coming online that should be able to understand intentions. However, they are not in widespread use. (It’s interesting to note that Google’s lead on one of their main artificial inelegance projects just switched sides and is now working for a Chinese company.) I need to mention with their new algorithms Google seems to now be serving me a lot more irrelevant information. But then I am often looking for more esoteric information than where to buy something. It is common for me to be researching information for one of my cable TV shows and Google has a hard time not giving me commercial search results. I remember when Google was the only place to search for academic and hard to find information. It still is, but now it is geared a lot more to serving ads.

Which brings me back to good content alone won’t always get you top ranking in search.

What Is Quality Content

Most search engines are looking for what They call quality content. Defining quality turns out to be a somewhat complex semantic problem. My definition of quality is often quite different than a search engines definition. I think a more accurate definition of search engine quality is Popular.
Search engines are more likely to serve up popular content over quality content. From what I have seen popular usually triumphs quality. Of course many times quality content is also popular, but not always.

Another problem with Search Engine Marketing (SEM) is that it can be fickle, changing at the whim of search engines. We are also seeing this same kind of change occurring on large social sites. It is best to have a plan that does not rely on one form of information distribution. This is especially true for distribution channels you do not own. We need to learn how to use these Massive Online Distribution channels but we probably should not become wed to them.

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social marketing
562-423-1691
Services and Products

SMMOC Social Media Notes for May 3

5/3/2014
Foursquare will quit doing check ins and will start to push referrals
Notability app allows you to sign documents and make note or write on PDF files. Skitch also does this for apple products

A lot of social media is manipulated to look more important than it really is.

Social Media Orange County
Talking About Social Media On Saturday Morning In Orange County

Klout as we know it is closing – it may be going behind a pay wall
There is a British site that rates ex boyfriends, like the yelp of ex boyfriends
The web is moving toward giving everyone a rating for specific skills and traits as well as an overall aggregated rating.
The Imdp.com website provides ratings for the entertainment industry including celebrities.

Consumers need to be educated on how to interpret reviews. A lot of reviews are fraudulent. I have seen a lot of reviews that are meant to deceive one into thinking a business is better than it really is. We also heard about how competitors use reviews to make a competing business look bad on sites like yelp.
Most people at the meeting think Yelp is an evil business. Meeting members talked about yelp using high pressure tactic and half truths to strong arm businesses into paying high fees for not showing competitors ads.

Whisper allows you to be anonymous

FaceBook did not invent Open Graph but they did develop/perfect a lot of Open Graph
Twitter is using a Summery Card which is similar to Open Graph. The consensus is that Twitter is becoming more like FaceBook

Clarity.fm a place to sell consultation/services on line, and is like the yelp of professional consultants – This tip is from Oscar Gonzalez twitter.com/notagrouch – a good way to make additional income from a consultation is to record the call and charge extra for the recording.

A big question that was ask is “How do you find an SOE company?” The answer, Do a lot of research and know a lot about SEO and SEM before you hire a company
If you are using WordPress study yoast.com and at least use Yoast SEO plugin
The best way to improve SEO is to “help people discover that you will help with one of their problems.”

Boosting a post on FaceBook does fairly good as an advertizing vehicle.
To increase exposure get bloggers in your niche to write blog about your product, event, or cause and then promote by pinning the post on your Pinterest account. I think was another one of Oscar’s tips

Woo commerce is free however you need to pay for additional addons like authorize.net. The consensuses is that authorize.net is the industries preferred way for accepting credit cards. With Authorize.net you can block countries and types of cards

WordCamp OC is on June 7th and 8th

Talking About WordPress Web Design And Social Media
Talking About WordPress, Web Design, And Social Media. That is Steve Zehngut the WordPress genius showing us how to better design a website

To be successful with a KickStarter campaign you need to get involved with KickStarter groups well in advance of your crowdfunding campaign
A KickStarter campaign will be most successful if you can get 75% of funding from your own contacts. I think getting 50% would be a good bet. But you need to get a large percent of your funding right out of the gate at the beginning of the crowdfunding campaign.
In a KickStarter campaign Video is Very Important! If you are raising funds for a product you also need to give very good information about the product. For clothing this includes thread count and weight.

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social marketing
562-423-1691

Social Media Masterminds Orange County Notes March 22

We started the meeting by talking about Waze a GPS crowd sourced navigation app that was acquired by Google in 2013. It was suggested that the app information is being incorporated into Google Maps. The next item on the agenda is for people who are tired of being social – it is the unsocial or anti social app Cloak at usecloak.com/. Cloak helps you avoid real life social encounters by telling you last known location of your friends or enemies.

How many of you use FaceBook as a search engine? A FaceBook preferred Marketing Developer Who attended the meeting said FaceBook for search is a growing trend. What do you think?

I thought a rather bold statement that was made by a member, but I forget who made it, is that “Teenagers fundamentally don’t have anything interesting to say.” and that is why Twitter is gaining in popularity with younger people. Everything they have to say can be said in 140 characters. It was also proposed that this is the reason Tumblr fits a younger demographic as well.

A very clever young lady in attendance helped us understand how she is using social media to help fans connect with each other and talk about a brand. I thought this was one of the most interesting conversations of the meeting. Although we did not spend nearly enough time on how it could be applied to the varied businesses represented as the meeting. One technique was to drip small easy to create content to a community and watch what happens. Then use the feedback you get to create more content that is similar. I have seen this technique used extensively by Denny’s

Social Media Masterminds Orange County Whiteboard 3-22-14
Social Media Masterminds Orange County Whiteboard 3-22-14

We also talked a little about medium.com and how it is like Tumblr for text. There was a young man that suggested using it to build a community of collaboration that you could later share relevant content with. I like this idea and may try using it with one of my Tumblr accounts.

The subject of identifying the persona of your ideal customer was discussed. It was purposed that you need to know the persona of your customer to know where they can be found online.

We also tackled the semantic quandary of SEO vs SEM. SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. I think SEO as a standalone practice is dying. SEM has traditionally been associated with advertising on Search Engines. However, it was being used to mean influencing search by all of a brand or businesses online activity. I tend to think that this later description is the new norm. My observation is that SEM is the new SEO.

A new device and service that many found very interesting is called Density at density.io

Density measures foot traffic to and from your brick and mortar business. Once you have this data you can use it to better serve and target certain customers and demographics. After a network is built out it will provide a wealth of information to marketers.

Another interesting app that is along the lines of Density but different, is Aisle411.com. Aisle411 makes it so people with a smart phone can easily find items by giving them a floor map of your store on their phone.

That is about it for this week’s Social Media News
Andrew Ledford

SMMOC Meeting March 8 2014

At last Saturday’s meeting we talked about the value of PR Web and how it can be beneficial for raising visibility on Yahoo. it was also mentioned that one should have a really good photo on their PR page and/or press releases.

Another strategy that was suggested was to try to get PR articles on corporate blogs on Friday so they stay towards the top of the blog for a few days.

We talked quite a bit about KickStarter campaigns. There are two regular members that have active KickStarter campaigns.
Player In My Day
GeniusStrap

We had a very clever social media person that works for a corporation and she suggested that we have a monthly editorial calendar with reoccurring themes.

SMMOC Whiteboard 3-18-14
SMMOC Whiteboard 3-18-14
I am wishing you the very best in business and in life,
Andrew Ledford
Social marketing
And
Dog Training
714-827-4058