Business Social Media Content For the Last Part of November 2014

Posts from my Business Lunch Club Google Plus Page

Are you just getting started in online marketing and promotions? This is a good article to read if you want to get a feel for the basics of online marketing.

Search Engine Optimization – SEO

Do you know about Topic Modeling & Semantic Connectivity? If not you may want to take a look at this video that goes over some of the basics of this emerging topic in Search Engine Optimization

Topic Modeling and search
Topic Modeling and search

A website load time is an increasing ranking factor for search ranking. Could your social media plugins be slowing down your site? If so do you think social shares are more important than SEO?

Quality links are still an important part of a websites ability to rank in Search Engines, and I have a guide on my G+ page that will show you how to do it right.
This guide will give you a blue print for modern link building? Just go to this post and click through to the tutorial/online learning modules for the link building guide.

Modern Link Building
Modern Link Building

Website optimization isn’t all about search engines, it’s about conversions as well. What good is traffic if you don’t have sales? There is a good article about how a lingerie company has made A/B testing a science to improve conversions well above online standards.

A new website ranking factor is whether or not your website is mobile friendly. Google has started tagging mobile friendly sites and this will no doubt become more important in the months to come.

There is also an article about how organic search is transforming business and the speed at which Google search is changing and influencing the transformation.

Social Media
Social media done in just 30 minutes a day. This is a great post for starting your social media habit. I you think you need to be on social but just don’t have the time take a look at this article. If you still can’t manage to find enough time in the day maybe you would like to hire me to help you get started.

If you are in the B2B sector you may want to consider becoming a LinkedIn influencer. The LinkedIn publishing platform is very new so there is a chance to become establish and perhaps entrench in this part of the LI community.

Is Twitter part of your online Social marketing mix? I have used Twitter since the early days. I have to admit I don’t like it as well now as I did when it was new, but I do use it as an important part of my content strategy.

If you market at all on Twitter you may like to know that Twitter’s Historical Content Archive is Now Open to the Public

Pinterest has a great deal of potential. I think the demographic are very good and Pinterest members tend to buy items on their wish lists or what are called pins. The number of search results containing Pinterest content has increased, especially for the categories of beauty, hair, and home.

Pinterest Search Up and  YouTube Gets More Traffic Than FaceBook
Pinterest Search Up and YouTube Gets More Traffic Than FaceBook

I love reading about two of my favorite social site working together as a, one two social media punch. Yes Google Plus and Pinterest is a winning combination. This article also mentions Tumblr, a rather undervalued but useful social media platform.

Speaking of Tumblr, there is new data suggesting it’s now the fastest growing social media platform. I have been experimenting with ways to use Tumblr over the last few months. I would say that it has helped increase my social media footprint.

Social media is all about building an online persona and projecting an online identity. Do you know how self identity influences sharing content on social media? How do you think demographics influence the sharing of content?
Find out in the article about online sharing and how it’s affected by individual identity

Snapchat is a social app that is very popular with young people. They just announced a new feature called Snapcash that allow people to transfer fund to each other.

We all know that a media calendar is important, but do you have a media calendar for the holidays. I believe holidays and annual cultural event can be classified as tent pole moments.

Amazon is muscling in on local. Amazon is starting with the lucrative home improvement and repair segment of the market.

Spending on social media advertising jumped 40 percent this year and it’s expected to increase almost 200 percent by 2018

I want to end the social media section with a short post and graph of the leading social networks worldwide. As of November 2014 and ranked by number of active users. I find it very interesting that Google Plus has slightly more active users than LinkedIn (11 million) and that Tumblr has about 30 million more active users than Instagram

Video
You know I love YouTube and video. Video is one of the most powerful forms of online communication. There is new research that shows 85 percent of adults outside of China now visit YouTube which puts it just a little ahead of FaceBook. Hurray!

I found a very good article about how to best use video. I think this article is great because it’s pretty much what I recommend. You know I love YouTube, but it is not always the best place to put your videos. In this article you will learn the best places to put your videos. You will learn when to put them on your own website, when to use YouTube and when other venues may be better.

How To Best Use Your Video
How To Best Use Your Video

Anyone looking for a job?
I have two articles about Jobs in the local Southern California area.

The first is good news for Orange County, because the unemployment rate fell to 5%.

Job article number two is about questions you should ask when you go to a job interview. You might want to write these down. Otherwise in the excitement of the moment you might forget to go through all of them

Mobile
Are QR codes dead? I have recently been thinking of using QR codes for a fairly complex marketing campaign for a home improvement company. However, I am beginning to think there may be better alternatives.

SMS Marketing
I have developed an interest in SMS Marketing. I think it can accomplish much of what QR codes can with less effort from the user.
the first article is a bit old it is from 2013. A year can make a big difference in the online word because things move so quickly. But I think it still has some good information.

New technology
I have an article about smart windows that are designed to save not only energy but money as well. I need to say I think a more classic look could be achieved with window shutters and they can be used to darken a room for audio visual presentation as well.

I am wishing you the very best,
Andrew Ledford
Community Television
And
Social Media
For help with your online content and social media
Call me at
562-423-1691