Helping businesses and individual with video, community management, and social media – Andrew Ledford 562-423-1691
I have found the new Google Plus collections a useful new G+ feature. The one caveat is that they do encourage me to spend more time finding and posting interesting content. While content curation is less time consuming than content creation, it does require a considerable investment of time. I have started spending a bit more time curating and posting to collections than I would like.
While the new feature does take more time out of the day I am happy to report one of my collections is getting some fairly good traction. My History and Archaeology collection gets quite a few new followers a day. I am guessing it gets between 50 and 100 new followers a day. I am planning on experimenting with posting a new video series in the History and Archaeology collection. The new series I’m working on will be called “Who Speaks For The Ancestors.”
I have always said my Google plus profile stream was like a virtual museum.
The new collections feature has changed how I use Google Plus. This new addition to G+ has also encouraged me to change my daily social media behavior. Instead of having a separate page for posting my Video, social media, and business posts I now post them to separate collections. This does make my main stream busier than I would like it to be. I’m not sure all my G+ friends want to see everything I post. I will probably make future collections opt in only. Right now all of the collections are set to public.
On the up side I do like having a separate place to curate video and social media content.
Helping businesses and individual with video, community management, and social media Andrew Ledford 562-423-1691
Oh my goodness, the monster behind online promotions – that’s right – FTC rules on disclosure
This post is a brief synopsis of the video from https://twitter.com/briheidelberger
Disclosure – I receive compensation for posts and videos, however, I did not receive any for this one
Here is a rundown of some of the main points in the video. I suggest you watch the video to get additional information and a better understanding.
Enforcement is focused on advertisers and PR/ad agencies
You need to disclose if the audience doesn’t understand the speaker’s relationship with the item being promoted.
FTC says you need to post a disclosure even if a product is only being used. (I want to see this one enforced in a major motion picture) So much for product placement.
Technically, if you compensate someone to share a post it needs to be disclosed
The FTC suggests that advertisers should not encourage compensation for the use of features that do not allow for disclosure, such as likes on FaceBook or +1s on G+
Links to pages with a disclosure are no longer sufficient to satisfy the FTC.
Advertisers are libel for the actions of its advertising agency in regards to ensuring that influencers use the proper disclosures.
In addition, the advertising agency is also responsible, even if the advertiser signs off on the campaign
Disclosure contracts with bloggers and influencers are not enough, an agency/advertiser also needs to monitor the influencers activity and if there are inappropriate promotions then the agency/advertiser needs to request a revision to bring the post into compliance.
Google announced on Thursday May 21, 2015 that it would discontinue the Ripples Feature that allowed users to see the expanse of post that have been reshared. I did enjoy using Ripples. I am curious why such a fun and useful feature was canceled.
Now that Google plus has introduce collections I am probably going to post mostly to my personal profile. Where I used to post marketing, video, and business information to my business page I am now putting it into one of my collections. Over time we will see if this works better for online authority or not.
What I think were the most important posts of yesterday are Number One = Manipulating DNA with a process known as Crispr Number Two = Discovering a new species of crayfish in Indonesia Number Three = A USB stick that turns almost anything (jello) into a button / switch
Google Plus rolled out a new feature the first part of April called Collections, but last week they killed Circle Sharing. Circle sharing was a quick way to build irrelevant followers. A couple years ago I played with this feature. I have about 8 people left in my circles from those I have connected with through circle sharing. This is from maybe a couple thousand that were in the circle shares I participated in.
I saw this great classic Ford pickup in the parking lot in Downey California. I had a chance to briefly chat with the owner. However, I did not get a whole lot if additional information about the truck.
Google plus released a new feature on Monday called Collections. This feature allows you to collect and group your G+ posts into categories. I think of it like boards on Pinterest.
You can find the Collections feature in the sidebar of your G+ account.
You can add post to your Collections by going to the Collections page or through the drop down menu where you would normally select posting to public, to a circle, or to a group.
You can also put a post you have already published into a Collection by clicking the drop down arrow in the upper right and selecting Connections.
Next select the Collection you would like to add it to. Then click “move to collection.”
You can move a post from one Collection to another
If you accidentally post to the wrong Collection click on the downward arrow in the upper right also known as the option menu and select Remove post from collection and click on it. Go back to the post an click on the option menu again this time select move post to collection and click. This will bring up the collections menu where you can select the proper collection to for the post.
Collections are also sharable. be careful about sharing your collections. There are quite a few people complaining about the over sharing of collections. It appears that some people are using collection sharing as another form of spam. Sharing Collections may be useful if they are shared to a carefully curated circle.
The share a collection go to you collections page and click on the collection you want to share. Under the header art is the name of the collection and to the right are the management tools, click on the arrow. This will bring you to the sharing window. Then you can share as you normally would.
If you want to learn more about Google or just like my posts you may also want to follow me Andrew Ledford on G+